# SEO Perth Expert > SEO Perth Expert is the Perth, Western Australia consultancy of Ben Grummels, a freelance Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO / AI SEO) specialist who has worked full-time in SEO in Perth since 1999. Clients deal directly with Ben rather than an account manager. Key facts: - Business: SEO Perth Expert (https://seoperth.expert/) - Person: Ben Grummels, SEO and GEO specialist, Padbury (Perth northern suburbs), Western Australia - Experience: full-time SEO in Perth since 1999; built his first website in 1995; first used AARNet in 1992 at Curtin University - Service area: Perth and Western Australia; services are aimed at Perth-owned businesses and organisations - Core services: SEO, GEO / AI SEO, keyword research, on-page SEO for WordPress, link building, SEO copywriting, SEO consulting, SEO training, SEO KPI setting and reporting, Google Business Profile help - Included with SEO plans: dofollow backlinks from Ben's Perth websites, linked pins on his Google Maps, video marketing on his Perth YouTube channel, banner ad design - Offers: free first 20 minutes of consultation, free SEO analysis report, 50% SEO discount for Perth not-for-profit organisations, free SEO consultations for Perth charities - Phone: 0418 958 799 - Language: Australian English ("optimisation") Definitions used on this site: - SEO (Search Engine Optimisation) connects a brand and its sales information with customers searching for what it sells. - GEO (Generative Engine Optimisation, also AI SEO) is optimising content to be discoverable, credible and quotable by AI-driven generative search engines and AI agents such as Gemini and ChatGPT. SEO helps people find a site; GEO helps AI find and reference its content. ## Services - [List of Perth SEO services](https://seoperth.expert/seo-services-perth/): Full list of SEO services offered - [AI SEO Perth](https://seoperth.expert/ai-seo-perth/): GEO / AI SEO services - [SEO for AI search results](https://seoperth.expert/seo-ai/): Optimising content for AI-generated answers - [SEO consultant Perth](https://seoperth.expert/seo-consultant-perth/): SEO consulting and strategy - [SEO training Perth](https://seoperth.expert/seo-training-perth/): SEO training for businesses and marketing staff - [Keyword research Perth](https://seoperth.expert/keyword-research-perth/): Keyword research, the starting point of SEO - [SEO link building](https://seoperth.expert/seo-link-building/): Dofollow link building from Perth websites - [Copywriting for SEO](https://seoperth.expert/copywriting-seo/): SEO copywriting - [Content marketing Perth](https://seoperth.expert/content-marketing-perth/): Content marketing - [SEO KPI setting, checking and reporting](https://seoperth.expert/seo-kpi-setting-checking-reporting/): KPI setting and monthly reporting, including oversight of an outsourced agency - [Page load speed optimisation Perth](https://seoperth.expert/page-load-speed-optimisation-perth/): Page speed improvements - [Website update service Perth](https://seoperth.expert/website-update-service-perth/): WordPress website updates - [Online reputation management Perth](https://seoperth.expert/reputation-management-perth/): SEO for reputation management - [Domain name registration Perth](https://seoperth.expert/domain-name-registration-perth-australia/): Domain names and exact match domains for SEO - [SEO for hotels](https://seoperth.expert/otas-direct-hotel-marketing/): Direct hotel marketing versus online travel agencies ## Pricing and offers - [Perth SEO prices](https://seoperth.expert/perth-seo-prices/): Monthly SEO pricing - [SEO setup fee](https://seoperth.expert/perth-seo-services-setup-fee/): Setup fee details - [Free SEO analysis Perth](https://seoperth.expert/free-seo-analysis-perth/): Free webpage SEO analysis and report - [SEO guarantee Perth](https://seoperth.expert/seo-guarantee-perth/): SEO results guarantee - [Free SEO advice for Perth charities](https://seoperth.expert/csr-perth/): Charity and not-for-profit support ## About and proof - [About Ben Grummels](https://seoperth.expert/about-seo-expert-perth/): Background and experience - [SEO company Perth](https://seoperth.expert/company/): About the business - [SEO reviews Perth](https://seoperth.expert/seo-reviews-perth/): Client reviews - [2026 clients](https://seoperth.expert/2026-perth/): Current SEO clients - [Contact](https://seoperth.expert/contact/): Contact details ## Guides - [What SEO does](https://seoperth.expert/what-seo-does/): Plain-English introduction to SEO - [A good start to SEO](https://seoperth.expert/good-start-seo/): Where to begin - [SEO strategies](https://seoperth.expert/seo-strategies/): SEO strategies and tactics - [Is AI OK for SEO?](https://seoperth.expert/ai-for-seo/): Using AI in SEO - [AI copywriting for SEO](https://seoperth.expert/ai-copywriting-for-seo-perth/): Whether AI-written copy harms SEO - [Search Generative Experience](https://seoperth.expert/search-generative-experience-sge/): Google's generative search - [How to plan good site structure for SEO](https://seoperth.expert/how-to-plan-good-site-structure-for-seo/): Site structure - [H tags and page structure for SEO](https://seoperth.expert/h-tags-page-structure-for-seo/): Heading tags - [How to get backlinks](https://seoperth.expert/how-to-get-backlinks/): Backlink acquisition - [Image optimisation](https://seoperth.expert/image-optimisation/): Image optimisation and alt tags - [Post vs web page for SEO](https://seoperth.expert/difference-post-webpage/): WordPress posts versus pages - [Why WordPress updates are important](https://seoperth.expert/why-are-wordpress-updates-important/): Monthly WordPress maintenance - [Social media marketing vs SEO](https://seoperth.expert/social-media-marketing-vs-seo/): Comparing the two channels - [SEO FAQs](https://seoperth.expert/seo-faqs/): Frequently asked questions - [SEO glossary](https://seoperth.expert/seo-glossary/): SEO terms defined ## Optional - [SEO tips](https://seoperth.expert/seo-tips/): Free SEO tips - [SEO tips blog](https://seoperth.expert/blog/): Blog posts - [Best free SEO tools](https://seoperth.expert/best-free-seo-tools/): Free SEO tools - [Best keyword research tools](https://seoperth.expert/best-keyword-research-tools/): Keyword research tools - [Perth influencers](https://seoperth.expert/perth-influencer/): Influencer marketing - [PR Perth](https://seoperth.expert/pr-perth/): Public relations - [Perth business 2026](https://seoperth.expert/perth-business-2026/): Perth business listings - [Privacy policy](https://seoperth.expert/privacy-policy.htm): Privacy policy