Problems when HTTPS is not set up properly There are various versions of your web address that can confuse search engines www http https I’m writing this post about HTTPS issues because all too often I’ve gone to sites where the best version of their URL is not working. For example at the time of […]
Which Are The Best Keyword Research Tools?
Following is a list of SEO analysis and keyword research tools. Some are specialise in only keyword research. Some tools do a number of different SEO analyses. The simplest, most popular and best keyword research tool is Google’s Trends. BEST SEO ANALYSIS TOOLS Google Trends aHrefs. The best for backlink checking. Even better aHrefs backlink […]
Latest Google Update, Google’s Helpful Content
Google Helpful Content Update 2022 SEO news is there was a major Google algorithm update on 25 August 2022. Google’s Helpful Content Update promotes helpful original content and downplays content written solely for performance in search engines. The helpful content update demotes content written for purly ranking in SERPs. Content that does not inform or […]
WordPress Update Service Perth
Why Monthly WordPress Updates Monthly WordPress updating services in Perth are necessary for improving website security, functionality/performance and SEO. 86% of hacked WordPress sites is because of lack of updates. What in WordPress Needs Updating? WordPress itself. Themes (web design templates) that your webdesigner used. If using child themes, they need updating. WordPress plugins need […]
SEO Stats Guiding Business Marketing
LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the same time […]
How To Get Backlinks
14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on […]
Page Load Speed
SEARCH ENGINE RANKING SIGNAL Page load speed is an important search engine ranking signal. It is part of Google’s user experience ( UX ) assessment of web pages. Since the big uptake of mobile phones, now reaching more than 50% of internet users, speed not only means a better UX but also inflicts less download […]
Image Search Optimisation
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]
Simple Website Design for Fast Loading Web Pages
PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]
MARKETING SEO
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
SEO Tips
FREE SEO TIPS For DIY SEO help, the following are 100%, good, free SEO tips without signing up to a spammy email list. Following is a summary of some search engine optimisation ( SEO ) tips that spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brevity, the tips […]
Website Set Up For Good SEO
FIRST STEPS IN WEBSITE SET UP Meet to understand goals of the website. Sales, brand marketing or both? Keyword research BEFORE a business plan, before domain name buying, before trademark registration, is best but I understand that that’s not always possible. My modus operandi has been for new sites: 40 minutes of brainstorming/keyword research with a client […]
Website Development Planning For Good SEO
Web development planning sets your website up for future easier and better performance in search engines. The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including: refer to keyword research and target phrases. good site structure planning good page structure IMAGE […]
Long Tail SEO Perth
WHAT IS LONG-TAIL SEO? Long tail seo is the targeting of niche phrases for a position on search engines. WHAT IS THE DISADVANTAGE OF LONG TAIL SEO? Low search volumes. WHAT IS THE BENEFIT? The advantage of long tail search engine optimisation is less competition for high value targeted marketing. HOW? How to do longtail […]
Setting Up Websites For Good SEO
The first step in setting up a new website for future good SEO success is ESSENTIAL keyword research. That leads to buying of good intellectual property such as exact match domain names and trademark/s. SITE DEVELOPMENT FOR GOOD SEO Fast loading Good looking CONTENT MARKETING: Create compelling content for site visitors to stay longer on […]