SEO

Social Media Marketing Vs SEO

SEO Compared to Social Media Marketing PROS AND CONS OF SOCIAL MEDIA MARKETING COMPARED TO SEARCH ENGINE OPTIMISATION When considering the most effective digital marketing campaign to maximize a good return on investment (ROI) it’s good to think about targeting Social Media Marketing (SMM) aka “LinkBait” or to use traditional SEO link building and online […]

Latest Google Update, Google’s Helpful Content

Google Helpful Content Update 2022 SEO news is there was a major Google algorithm update on 25 August 2022. Google’s Helpful Content Update promotes helpful original content and downplays content written solely for performance in search engines. The helpful content update demotes content written for purly ranking in SERPs. Content that does not inform or […]

How To Get Backlinks

14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ).  Following are 14 ways on […]

How Good SEO Companies Lose Clients

REASONS CAUSING GOOD SEO BUSINESSES TO LOSE CLIENTS. Even though I provide good SEO services, my SEO company in Perth still, occasionally loses clients. There’s a number of reasons outlined following why good SEO companies lose clients. Company resturcture/takeovers/mergers. When this happens parent companies or new company structures might already have and prefer to use […]

Simple Website Design for Fast Loading Web Pages

PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins.  Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]

MARKETING SEO

TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]

Website Set Up For Good SEO

FIRST STEPS IN WEBSITE SET UP Meet to understand goals of the website. Sales, brand marketing or both? Keyword research BEFORE a business plan, before domain name buying, before trademark registration, is best but I understand that that’s not always possible. My modus operandi has been for new sites: 40 minutes of brainstorming/keyword research with a client […]

Perth Business Executives, GM CFO CCO CEO Chair CIO

How Perth business executives such as GM CFO CCO CEO Chair CIO can have boardroom meetings about business strategy improvements When covid escapes hotel quarantine and Perth locks down, the downside is a fall in turnover but the benefit is Perth business executives have more time to work on instead of in their business. Yes, […]

Website Development Planning For Good SEO

Web development planning sets your website up for future easier and better performance in search engines. The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including: refer to keyword research and target phrases. good site structure planning good page structure IMAGE […]

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