When an SEO client provides a range of services how should the important site structure be planned? Ultimately it is the SEO client’s choice. I can only provide site structure guidance with the following introduction and examples.
Thought needs to be given to the home page and inner pages. Generally, the home page would cover broad phrase/s that can then be linked to focussed inner pages.
EXAMPLE 1: An orthopeadic surgeon in Perth might do hip replacements, shoulder replacement surgery in Perth and knee replacements with about equal profit and job satisfaction in each type of surgery. In that case the home page should target orthopaedic surgery perth while innner pages target the 3 types of orthopaedic surgery.
EXAMPLE 2: By contrast let’s look at the site structure of a orthopaedic surgeon in Perth who wants to specialise in Perth knee replacement surgery. In that situation, the HOME page should be focused on knee replacement perth while inner pages can be focused on phrases such as ACL surgery Perth, etc.
EXAMPLE 3: Tibby Morgenstern, a good Sydney property lawyer provides a range of legal services but likes providing property conveancing services in Sydney NSW best of all because it is interesting, most profitable of all his legal services, is what he’s well known for and is easy because conveyancing advice and conveyancing services is what Tibby is very experienced in. In that case the home page will target “conveyancing sydney“, while inner pages will be focused on Tibby’s other legal services in Sydney. To backup this site structure I’ve bought conveyancingsydney.legal for Tibby.
EXAMPLE 4:
When should site structure planning be done?
It’s best for web site stakeholders to sit with SEO professionals and web developers at the beginning of the web design process. When the SEO expert knows the order of importance of phrases then he/she can provide supportive advice/recommendations to the site owners/manager/web designers, etc about the planned site structure. The same is true for app development.
What is a good way to plan the structure of a website?
The SEO specialist should take the lead by inviting the website owner to a meeting armed with a big piece of paper and thick pens. Discussion about what phrases (goods services who what where etc) are important. Then a flow chart of the site structure can be drawn on the paper. This site structure should then be shared with
- web developers
- copywriters
- and used for buying exact match domain name/s EMDs.
What next after the site structure was planned?
- Sharing the new site structure with stakeholders and collaborators.
- Deciding who does what to implement the site structure plan into the reality of a new website.
- Adherence to my recommended website development recommendation to build a good foundation for future high-level SEO.
- Web page structure planning.