Perth SEO / GEO Services Expert
Perth SEO & GEO specialist · Padbury, WA
SEO and GEO expert in Perth: Ben Grummels, full-time SEO since 1999
I help Perth businesses rank on Google and get cited by AI search tools like ChatGPT, Gemini and Google’s AI Overviews. You work directly with me, not an account manager, and I guarantee at least a 400% increase in organic search traffic within four months.
- 27 years of full-time SEO in Perth
- My old website, Google first for competitive phrases such as “brand marketing australia” for nearly 3 decades
- 50% off for not-for-profits
SEO results for Perth clients
Do my SEO and GEO services get results? Yes. Two new Perth clients show what changed after I took over their SEO: a roofing company that reached the top of Google’s page one for “perth roof repairs” within two months, and a pest control business whose traffic, keywords and links have all climbed. Not bad stats while I was travelling in the Philippines, Bali and flying to Thailand.
Perth roof repairs: top of Google in two months
Pinnacle Roofing and Ceiling Services paid one of Perth’s biggest digital agencies for SEO for years. I registered perthroof.repair in their name and moved their site to it. Two months later it was at the top of Google’s page one for “perth roof repairs”.
- Organic traffic: 12 to 277 visits a month
- Ranking keywords: 1 to 32
- Referring domains: a handful to 1,100
Pest control Perth: organic traffic up 20 times
Pest Control Perth has grown on every major SEO measure since I started work on the site.
- Organic traffic: 6 to 123 visits a month
- Ranking keywords: 1 to 26
- Referring domains: 12 to 521
- Domain Rating: 4 to 19
Data: Ahrefs Site Explorer. See more SEO reviews from Perth clients.
What is SEO?
SEO (search engine optimisation) is the work of making your website the best answer Google can show when people search for what you sell. Done well, it brings a steady flow of customers who are already looking for you, without paying for every click. Here’s what SEO does in plain English.
What good SEO covers
- Keyword research: targeting the words your customers actually search for.
- Page titles and meta descriptions that win the click.
- Copywriting for SEO that keeps your persuasive copy and adds the words people search for.
- A clear heading structure and descriptive image alt text.
- Fast page loading. Google’s Core Web Vitals measure it, and they are part of its page experience signals.
- Dofollow backlinks from relevant, popular Perth websites.
- E-E-A-T (experience, expertise, authoritativeness and trust), as described in Google’s guide to helpful content.
What is GEO?
GEO (generative engine optimisation), also called AI SEO, is the art and science of making your content discoverable, credible and quotable by AI search engines and agents such as ChatGPT, Gemini and Google’s AI Overviews.
SEO helps people find your site; GEO helps AI find, trust and cite it. The two are connected, so good SEO is still the foundation for being visible in AI answers.
How I optimise your site for AI search
- Answer-first copy: every question on your page opens with a short, direct answer that AI tools can quote.
- Structured data: schema markup that tells machines who you are, where you are and what you do.
- Consistent business details: the same name, phone number and suburb across your site, Google Business Profile and directories.
- Evidence: real results, reviews and links to trusted sources, so AI has reasons to trust you.
More on SEO for AI search results.
Who is Ben Grummels?
I’m Ben Grummels, a Perth SEO specialist based in Perth’s northern suburb of Padbury, in the City of Joondalup. I have done full-time SEO in Perth since 1999, starting in Scarborough, back when AltaVista and Excite were the search engines people used. I trained the first SEO junior at Perth’s largest digital marketing agency, and I still do every client’s SEO myself.
I grew up and worked all over Perth, from North Beach, Subiaco and Floreat to Darlington, North Perth, Scarborough, Trigg and Padbury, and taught science at Mercedes College. I know the local market and the local lingo.
My timeline
- 1992: Started using AARNet, the Australian Academic and Research Network that grew into Australia’s internet, while working at Curtin University.
- 1995: Built the first website in the Kimberley.
- 1999: Started full-time SEO in Perth.
- 2022: Added a professional AI agent to my SEO and GEO work.
- Today: 27 years of full-time SEO for Perth businesses.
SEO and GEO services in Perth
Every plan starts with a free 20-minute consultation and a free SEO analysis of your site, so decisions come from data, not guesswork.
Page titles, meta descriptions, headings, copy, image alt text, broken links and page speed, fixed on your existing site, plus essential monthly WordPress updates.
Answer-first content, schema markup and consistent business details, so ChatGPT, Gemini and Google’s AI Overviews can find and cite you.
Find the searches your customers use, and the keywords and links driving traffic to your competitors.
Relevant dofollow links from my popular Perth websites, built at a natural rate. If I don’t have a page that suits your business, I’ll create one.
I keep your persuasive copy and add the words people actually search for. My own page ranks first in Google for “copywriting for seo perth”.
Free use of one of my exact-match domains, or a good one registered in your name and redirected to your site.
Set-up and management of your Google Business Profile, Google’s best free tool for local Perth marketing.
Already paying an agency? I set SEO KPIs and send you monthly reports on how it is performing.
Want to do your own SEO? Learn the current rules first; they have changed a lot, and competition is tough.
Free extras with every SEO plan
- Linked pins on my Google Maps, viewed more than 10 million times, including the Map of Perth (2.7 million views).
- Your videos on my Perth YouTube channel (2 million views) and embedded on my Perth websites with a dofollow link.
- Free banner ad design, advertorials and video marketing on my popular Perth websites.
- Free posting on Xperth.au.
Free extras are for Perth-owned businesses that employ Perth people.
What is your SEO guarantee?
I guarantee at least a 400% increase in organic search traffic within four months. For example, Pest Control Perth went from 6 to 123 organic visits a month, and perthroof.repair reached the top of Google’s page one for “perth roof repairs” within two months.
How much does SEO cost in Perth?
Perth SEO agencies typically charge $1,000 to $5,000 a month. My monthly SEO plans cost less, and you get the specialist who actually does the work. See my Perth SEO prices.
- A free SEO analysis and report.
- 50% off SEO for Perth not-for-profit organisations, including business networking groups.
- Free SEO advice for Perth charities.
- Discounted SEO for local Perth businesses.
Why hire a local Perth SEO expert?
Because you deal directly with the person doing your SEO. Big agencies often put a salesperson or account manager between you and the specialist, which slows things down and lets messages get lost.
- Talk to me directly by phone or in person in Padbury, not through a ticket system.
- Sit together and look at your site on the same screen. It beats email ping-pong.
- You are protected by Australian consumer law.
- I know Perth suburbs, businesses and search habits.
How do you choose a good SEO service?
Ask any SEO provider which competitive phrases they have ranked clients for, then read their real reviews. Price matters, but proven results matter more. Read my SEO reviews.
Is SEO the best type of digital marketing?
For most businesses, yes. BrightEdge research found organic search drives 53% of website traffic and, for B2B companies, about twice the revenue of any other channel (BrightEdge Channel Report 2019).
Paid search ads and social media suit short campaigns, such as promoting a weekend event or launching a new brand. For B2C businesses, combine SEO with good social media marketing; for B2B, SEO is usually the best option. Compare social media marketing vs SEO, or see my wider digital marketing services in Perth.
Perth SEO and GEO FAQ
Does Google penalise AI-written content?
No. Google rewards helpful, original content however it is produced, and judges it on experience, expertise, authoritativeness and trust (E-E-A-T). See Google’s guidance on AI-generated content. I have used a professional AI agent in my SEO work since 2022.
How long does SEO take to work?
Most sites see clear gains within four months, which is why I guarantee at least a 400% increase in organic search traffic in that time. Perthroof.repair reached the top of Google’s page one for “perth roof repairs” in two months.
What is the difference between SEO and GEO?
SEO helps people find your website in Google’s search results. GEO (generative engine optimisation) helps AI tools such as ChatGPT, Gemini and Google’s AI Overviews find, trust and quote your content. Good SEO is the foundation for GEO.
Do exact-match domains help SEO?
They help, but they are not a silver bullet. I can give you free use of one of my exact-match domains, or register a good one in your name and redirect it to your website.
Can you work with my existing SEO agency?
Yes. I set SEO KPIs and send you monthly reports on how your agency is performing, so you know what you are paying for. I trained the first SEO junior at Perth’s largest digital marketing agency.
Do you offer a free SEO analysis?
Yes. The free SEO report covers page titles, meta descriptions, headings, copy, broken links, page speed, domain rating and backlinks, with recommendations to fix each problem.
Where is SEO Perth Expert based?
Padbury, in Perth’s northern suburbs, Western Australia 6025. I work with Perth businesses face to face and by phone. My telephone number is 0418 958 799.
More answers in my SEO tips and SEO glossary.
Talk to Ben about your SEO
Telephone or email for a free 20-minute SEO consultation. You will speak to me, the person who does the work.
Telephone number: 0418 958 799
Email: ben@seoperth.expert
SEO Perth Expert, Padbury, Western Australia 6025