Specialising in Perth SEO Services
FREE SEO TIPS For DIY SEO help, the following are 100% free, good, SEO tips without signing up to a spammy email list. Following is a summary of some search engine optimisation ( SEO ) tips that spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brevity, the tips and advice […]
Avoid high OTA commissions with direct hotel marketing in Perth for Australian tourism hospitality accommodation businesses using winning SEO strategies HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS (OTA) THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing. It’s expensive. SEO for hotels: Utilizing […]
WHAT IS LONG-TAIL SEO? Long tail seo is the targeting of niche phrases for a position on search engines. WHAT IS THE DISADVANTAGE OF LONG TAIL SEO? Low search volumes. WHAT IS THE BENEFIT? The advantage of long tail search engine optimisation is less competition for high value targeted marketing. HOW? How to do longtail […]
The latest Google core algorithm update in March 2024 penalised lack of depth, unoriginal, low-value websites. Was your website removed/deindexed from Google because it relied on thin or duplicate content? SEARCH GENERATIVE EXPERIENCE (SGE) What is SGE? SGE is an acronym for Search Generative Experience. In 2024 SGE is being touted as the next big Google core […]
SEO Compared to Social Media Marketing PROS AND CONS OF SOCIAL MEDIA MARKETING COMPARED TO SEARCH ENGINE OPTIMISATION When considering the most effective digital marketing campaign to maximize a good return on investment (ROI) it’s good to think about targeting Social Media Marketing (SMM) aka “LinkBait” or to use traditional SEO link building and online […]
How much do .au domain names cost in 2025? $14 is the price of .au annual domain name renewal for my clients. Who can buy .au domain names? Only Australian citizens or companies and buy .au domain names. When were .au domain names released? .au domain names were first released for sale in 2022. eg […]
WHY OPTIMISE IMAGES? There are two important reasons to optimise images for websites (not print media). To help images and therefore a path to your web page, to be found Page load speed is an IMPORTANT search engine ranking signal. The need for speed became more important for SEO because: Google’s search ranking algorithm started […]
What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on how to get more quality natural backlink juice to your website for […]
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]
PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
WHAT WERE PREVIOUS NAMSE OF GOOGLE BUSINESS PROFILE, ie GOOGLE’s LOCAL SEARCH? Google, along with chaning/improving local search has changed its brand name for local search. Google Places GMB Google My Business GBP Google Business profile was introduced in 2022. WHY HIRE LOCAL SEO EXPERTS? Firstly local SEO experts in Perth know Perth. In addition, […]
Web development planning sets your website up for future easier and better performance in search engines. The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including: refer to keyword research and target Buy an exact match domain name (EMD) based on […]
The first step in setting up a new website for future good SEO success is ESSENTIAL keyword research. That leads to buying of good intellectual property such as exact match domain names and trademark/s. SITE DEVELOPMENT FOR GOOD SEO Fast loading Good looking CONTENT MARKETING: Create compelling content for site visitors to stay longer on […]
SPELLING FOR SEO SEO is mostly about words that search engines pickup on. Sometimes it’s important to target correct spelling instead of goovy brand name spelling and some times it’s worthwhile to target incorrect spelling, especially of generic words. CORRECT SPELLING FOR SEO CORRECT SPELLING VERSUS BRAND SPELLING SEO EXAMPLE It was bad weather so […]
