There are many research and analysis tools that SEOers use. My favourite top 10 SEO tools are:

1. Google keyword research tools:
   1. Google trends for quick look search volumes over time presented in easy to see charts down to states of Australia level.
   2. Google’s Keyword Planner which gives downloadable CSV files of keyword ideas.
2. GTmetrix
3. Ahrefs. eg backlink checker.
4. MOZ
5. Siteliner
6. Google Analytics
7. WooRank
8. Word Counter
9. Tiny JPG
10. Google’s mobile friendly testing tool.
11. Google Search Console
12. W3c html validator
13. Grammarly
14. Google Maps
15. Google My Business

Make an appointment at our Perth SEO office for me to show you how these SEO tools applied to your web pages are a start to improved organic SERP performance.