SEO Perth

SEO Tips

FREE SEO TIPS

For DIY SEO help, the following are 100%, good, free SEO tips without signing up to a spammy email list. 

Following is a summary of some search engine optimisation ( SEO ) tips which spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brefity the tips and advice include some SEO jargon for which I appologise. These are SEO tips from an experienced SEO expert. There are more SEO tips for improving organic search engine ranking on my very old page at www.4webmarketing.biz/tips.htm

KEYWORD RESEARCH.

  1. It’s the ESSENTIAL first step before developing a business plan or buying a domain name. It’s priced at only $40. Example:
    Keyword research for SEO tips.
  2. Buy short exact match domain names.
  3. Share your reserch with stakeholders such as site owners, copywriters, web designers, SEO staff, graphic designers, IP managers, etc.

WEB DESIGN TIPS FOR GOOD SEO.

  1. Have your web designer in Perth create fast loading web pages. Use a popular content management system such as WordPress or build your pages with html editing if you have the skills. My very old PerthPerth.com site is still popular and build with an old html WYSIWYG editor.
  2. The less columns the better. The recommendation web page design image above is from Google’s website.
  3. Build pages based on keyword research and KEEP focused. (long tail SEO).
  4. Copywriting for SEO means a minimum of 300 words per page.
  5. Create interesting content.
  6. Develop a good site structure.
  7. Use h tags.
  8. Use optimised images.
  9. Use image alt tags.
Site development good for SEO

OFF PAGE SEOLINK BUILDING

  1. Get high quality dofollow backlinks related to your site. For example if your site is about something in Perth then a link from the home page of perthperth.com is worthwhile. If you’re an exporter go here https://www.austrade.gov.au/asddetailsupdate.aspx?folderid=1737 to list with a dofollow link. If you consider hiring a link building campaign, be carefull to manage link building carefully. Search engine can detect an unnatural sudden increase in backlinks from irrelvent sites. Also keep in mind, social sites only provide nofollow backlinks which is good for peer to peer marketing but useless for search engines.
  2. Identify and link to cornerstone pages from within your website and from other websites.

GOOGLE MY BUSINESS GMB

  1. Work on your GMB.

  2. For good review marketing, encourage happy clients to provide 5-star Google reviews. To make it easy for reviewers send them a DIRECT link which you can get from https://developers.google.com/maps/documentation/places/web-service/place-id  with your GMB profile name, comma, suburb name in the search box.
    Copy your Place ID. eg yellow highlighted below.
    Then send your reviewers this link :
    https://search.google.com/local/writereview?placeid=withyourplaceID
    How to find Google place ID
    Place ID example URL:
    https://search.google.com/local/writereview?placeid=ChIJIwZSuzWpMioR7Mispu99RcE

  3. More GMB help

GOOD WEB HOSTING FOR SEO

  1. Use RELIABLE (>99.7% reliable web hosting.
  2. Use web hosting near where your target marketing is. In Perth Australia I recommend Hostaway in Malaga. If your target market is a bigger area than Australia, use a CDN.
  3. If you collect personal information, use a SSL.
  4. Use a web hosting service provider which is easy to contact. Hostaway excell at that. No ticket system and having to press multiple phone options after listening to long prerecorded phone messages.
  5. Use an affordable web hosting service provider. Again: Hostaway.
  6. Use a secure web hosting service provider lik Hostaway.
  7. Free support like the friendly staff at Hostaway is great.
  8. http/2 is good. If your URL has SSL test http/2

SERVERSIDE SEO

  1. Hosting your site on a fast dedicated server is good but more expensive. Good because your IP address will be different. Even more so if hosted on a different web hosting service provider than your other websites. In addition you’d expect your web pages to be faster without sharing your site on the same server as a bunch of other websites. If you’re starting out I don’t recommend the expensive price of a dedicated server.
  2. Update:
    1. Your CMS, eg WordPress
    2. Themes
    3. Databases
    4. Plugins
  3. Try file compression. If it doesn’t break your website, good.

ON PAGE SEO

  1. Build webpages for batches of similar keywords. Do your keyword research first. Do NOT build pages and as an afterthought think about SEO.
  2. Page titles are THE most important on-page SEO factor. Use your keyword research to figure out the best page titles.
  3. Don’t forget keywords in your meta tags.
  4. Focus (long-tail-SEO) is important. Don’t think copying every word in the dictionary is going to make you a winner for every word, unless you live/combine it with a VERY small town name. luxury lawn bowling equipment Mukinbudin. (Yay! This site is on page one of Google because there’s no competition for this phrase.)
  5. This 2021 client had an ugly, pointless slider at the top of his home page. Getting rid of it gave a big boost in page load speed. The lesson to be learned is to avoid Java scripts (js). If you use js, load js asynchronously. 
    Java script sliders slow page load speed. 
  6. Page load speed is an important search engine ranking signal. Things like javascript can slow page load if not loaded asynchronously. If you don’t know how to do that, then avoid things like js-driven slide shows. You won’t see them on professional SEO websites.
    WordPress Updating
  7. Updating
    1. WordPress
    2. PHP databases
    3. WordPress themes and child themes
    4. Plugins
    5. not only improves functionality and site security but also greatly improves page load speed.
      Fast loading web pages tip.
      If you want fast loading web pages like this, phone me on +61 418 958 799 for a free SEO consultation.

Prefer to get help improving your page load speed and SEO?

We do the technical stuff so you don’t have to.

Google’s Core Web Vitals

In 2021 pages that deliver good visitor experiences will rank better in search. Your website might need me to help pass the following 3 tests:

1. Page load speed

The time it takes for a page’s content to load. Referred to as “Largest Contentful Paint”. An good LCP is 2.5 seconds or faster.

2. Visual stability

How annoying is it when you go to click a link/button on a page that is loading and just at the moment you click, it’s shunted aside and you click the wrong link? Cumulative Layout Shift” issues impact user experience. Try for less than 0.1 of CLS. 
Wordpress page speed after form removal.

3. Responsive web pages

The time it takes for a web page to become interactive. Referred to as “First Input Delay – less than 100 ms is good.

Get a free page load speed report.

You supply your page’s URL, well give you a score, fix tips and resources.

SEO Tips

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