IS AI COPYWRITING BAD FOR SEO?
FAQ with Google AI policy answers about AI content production on Google SERPs.
Proper use of artificial intelligence (AI) or automation is not against Google’s policies if AI is not used to generate content primarily to manipulate SERPs. I use Jasper.ai and ask it to write informative copy.
Search engines don’t care how copywriting and other content are generated. Just as search engines don’t care how the HTML is generated be it simply with a text editor or WYSIWYG editor or any content management system (CMS). Search engines and I check the resulting HTML.
AI COPY GENERATION
AI CAN GENERATE EXPERTISE EXPERIENCE AUTHORITATIVENESS AND TRUSTWORTHINESS (EEAT)
Google’s focus is on the quality of content. Not how the content was produced. The Helpful Content system was introduced to ensure better SERPs for content created primarily for people, rather than for search ranking purposes.
AI WARNING FOR SEO
AI content generation with the primary purpose of manipulating rankings in search results is a violation of Google spam policies.
AI CONTENT GENERATION ADVICE
Regardless of how content is produced, SEO specialists looking for wins in Google SERPs should produce authentic, people-first quality content showing EEAT qualities.
Content marketers can learn more about EEAT on Google’s creating helpful, reliable, people-first content help page. In addition, Google updated that page with advice on Who, How, and Why content is produced.
SHOULD I ADD AUTHOR BYLINES TO WEB PAGES?
Yes, you should think about having accurate author bylines when readers would reasonably expect it, such as on any web pages or blogs where someone might think, “Who wrote this?”
Author with help from Google: Ben Grummels Google expert in Perth.