SEO Copywriter Perth
Copywriting for SEO in Perth and copywriting for persuasion have different objectives. Copy-writing for persuasion often hinders copywriting for SEO by including words such as adjectives and adverbs which reduce the keyword density of target phrases. I see my pet-hate words like “WELCOME” at the top of many web pages in an H1 tag. I can’t blame web designers because they use h tags for formatting. Traditional copywriters often don’t have any idea about copywriting for SEO. I used to edit what traditional copywriters wrote and then have them run me down to my new client which they’d had a good relationship for years. It took time for me to convince my SEO client that copywriting for search engine optimisation (SEO) is what opens the door to persuasion. I admit that sometimes the copywriting grammar and even deliberate miss-spelling I do, make the hairs of the back of my client’s neck bristle but the client is always right even when they’re wrong, so compromise it is. Copy needs to be interesting enough to hold readers to a web page. Mose of my copywritng for SEO is Perth focused.
COPYWRITING FOR PERSUASION v COPY FOR SEO
SEO copywriting in Perth is either new content production or converting existing copy for persuasion into copy for SEO. If the latter, I’ll preserve as much of your persuasive copy as possible but after that comes keyword research and injecting important words. You can’t expect search engines to give you position for words not on your page. We’ll discuss prominence, variants, structure and other copywriting for SEO strategies during proofreading with you. It’s often compromise between copy for persuasion and copy for SEO. I lean towards SEO but my attitude is the customer is always right even when it comes to SEO they’re wrong.
Don’t laugh. It’s on page one of SERPs for “accommAdation perth“. Traffic is worth the $10pa domain name redirection.
Misspelling is also misspelled or is that misspelt. Derived from spelt as either a grain like wheat or past tense of spell 🙂 Ms or is that Miss Spelling has gotta love English:
Here’s for my Perth SEO copywriter competitors who haven’t done their keyword research:
Copywriting for SEO Tips
- Get the ESSENTIAL Good Keywords Report. @ only $40. You need to know what people are searching for and what words to weave into your copywriting for SEO.
- Keyword density is important. Avoid dilution but also avoid black hat SEO keyword stuffing.
- Use keyword synonyms variants eg run running runner
- Keyword Prominence: Good copywriting for SEO puts important phrases near the top of the page. I don’t mean my pet hate words like “welcome” or “contact us” or “products”. Yuk! Even words like “this” “that” “it” can be replaced with keywords.
- Keyword-rich headings are important.
- Keyword-rich hypertext (anchor text) and hyperlinks are important.
- Copywriting for SEO must hold the reader’s attention to the page for a while. Time spent on a webpage sends a message to the search engines about its worthwhileness. If you’ve read copywriting for SEO tips so far, thank you for sending a message back to the search engine that this page about copywriting for SEO is OK.
- Geo-targeting with place names is common for many websites. Eg “copywriting for SEO Australia” “copywriting for seo perth wa”
- There are other off-page SEO and behind the page tips for SEO in the HTML code of a web page such as the description meta tag but those digital marketing tips are not the domain of this copywriting page.
Examples of Poor Copywriting for SEO
If bad copywriting for SEO is necessary, use an image of text like the copy above. Phone (telephone) Perth’s best copywriter for SEO. I’ll work cooperatively with your Perth editor and copywriter to achieve the copy for SEO you want. Want copywriting for SEO training of your writers? When I see the West Australian newspaper site popularities so low I shake my head in disbelief. With all their content marketers (journalists – content writers and photographers) pouring so much interesting local content online, their sites should be so much more popular if only they’d implement some basic copywriting for SEO strategies.
Examples of Good SEO Copywriting
Good white hat SEO copywriting helps my webpages, to “organic” SERP (Search Engine Results Page) winners of major search engines. Copy writing for SEO can promote your web marketing efforts. Use:
Synonyms eg quick, fast, prompt, brisk, rapid, swift
Variants such as copy-writing or copy writing, run running runners ran, runs and misspellings: copyrighting copyright is a factor for copywriting for search engine optimisation ( SEO ) strategy.