Optimising, client side and server side rendering are good foundations for SEO. In the old days most processing of web pages and page functions were done on your personal computer (PC, client).
After keyword research, one of the first things I like to do after I have access to your cPanel is checking your web hosting including:
- Including enabling and configuring the LiteSpeed cache manager for faster loading of all your web pages. (Page load speed is an important search engine ranking signal). Once enabled on your server (computer in a data centre that stores and serves your web pages to the www), it works with the LiteSpeed WordPress plugin which I activate and configure in the backed of your website.
- Test your home page speed and tweak further.
- Backing up your website before enabling file compression and testing if it has not crashed your website or site functions.
- Then log in to your CMS, usually WordPress, to begin hands-on-page SEO in Perth followed by quality dofollow link building. We encourage all SEO clients to use the services of Sam’s websupport.net.au so that I can spend more time on SEO.
WHY CLIENT SIDE RENDERING
Server-side rendering bypasses the end-user device. That fixes another issue with client side rendering where certain elements become faulty or invisible because of outdated browsers and devices.
WHAT IS CLIENT SIDE SEO?
Programming languages like HTML, CSS, Javascript (js) etc which run on your device. These languages create a dynamic, interactive UX on the client side tailored for the user.
WHAT’S BEST SERVER SIDE OR CLIENT SIDE SEO?
Cherry picking the benefits of both is dynamic rendering of web pages.
DYNAMIC RENDERING
Google recommends dynamic rendering which is a combination of client side and server side rendering. With dynamic rendering, a personalized version is served to human users without affecting the server-side version crawled by the search engine.
In the example of Amazon’s front page a user will receive personalized product recommendations based on their activities in the past. However, on the search engine side, all these dynamic blocks are converted to static HTMLs for enhanced crawlability.
Dynamic rendering is the most endorsed technical SEO best practice. It is most suitable for websites relying on modern JavaScript or having a high content accessibility demand via social sharing or other third-party applications. It is also suitable for websites that change content rapidly and is thus often used by the media industry.
Because Dynamic Rendering reduces server side processes, it is also a more cost-effective solution to provide personalized experiences without increasing the SEO burden of client side rendering.
Article source: https://www.mazeless.com/blog/client-side-vs-server-side-rendering-impact-on-seo/