Perth SEO / GEO Services Expert
Backlinks help build the “A” and “T” part of what Google calls E-E-A–T. Authority and Trust. For example, dofollow backlinks from .gov web pages, about business would help a web page about business. Here’s what Google AI Overview says about the benefit of dofollow backlink building campaigns.
An important off-page search engine ranking signal combines the number AND quality of links to your pages. Google rates a web page by the number of links x quality matrix with the dumped term PageRank (PR) score. PageRank is an algorithm used by Google Search to rank web pages in its search engine results. PageRank was named after Larry Page, a founder of Google. PageRank is a way of measuring the importance of website pages. While Google abandoned the PR toolbar, terminology and PR data from Webmaster Tools (renamed Search Console), other reputable organisations such as Moz’s Page Authority (PA) and aHrefs URL Rating (UR) still freely score pages in a similar way that PR did. ie:

In summary, inbound links (backlinks, link juice) are important off-page SEO factors.
Yes, dofollow backlinks are good for AI SEO because they pass authority and improve a website’s generative search optimisation (GSO) listings.


Is link swapping/exchanging a Google penalty?
All Perth SEO clients of Ben’s SEO Perth get high quality, relevent, good, dofollow, FREE backlink building services in Perth to their web pages from Ben’s many popular Perth web site including the home page of my old PerthPerth.com which typically gives a UR score of 30. Also if I see a fit from one client to another, I’ll arrange links. Not a direct link swap but maybe triangular.

The best way to get good, quality backlink building at a natural rate is by doing good, interesting content marketing on your web page. It starts with good content production, which need not be expensive. Content needs to be relevant to the page. It needs to hold visitors to the page longer than competitor pages. (Google knows the bounce rate of your page.) That sends a message to search engines like Google that your page is interesting/worthwhile to push your page up their search engine result pages (SERPs). Think about augmented reality and VR Video production.
Another way to get backlinks is to simply ask webmasters for links to boost your link building. I don’t only mean to your home page but at least to your cornerstone pages. Your CSR company policy should include that all not-for-profit organisations that your company sponsors should create a dofollow link to your site.
Your policy should encourage dofollow links to your web pages from:
Buying backlinks for a backlink-building campaign is an SEO penalty by the Google search engine. To avoid a paying for links penalty, eg paying for online advertising, you could ask the linking webmaster to make the link to your web page a nofollow link. (only good for human buzz marketing), not search engines).
Link exchange programs are frowned upon, as are link farms.
When is link building OK for SEO? Natural organic linking is a natural thing for webmasters to link to your web pages, especially if you have relevant, interesting content on your web pages, so don’t worry about the free, gradual, dofollow backlinks to your web pages from my many Perth web pages that come free with my SEO campains.
Production of interesting, creative content for good content marketing comes from your own or hired creative thinkers and or a creative team with thinking and creative skills. Content can not only be used on your website but also on social media and traditional media. What you need are:
I do. Especially good because I have lots of websites about Perth, meaning dofollow backlinks from my Perth web pages to web pages about what you do in Perth will help your Perth web pages perform better in search engines. For example, if you have a Perth building company, links from my builderperth.builders will help your website.
According to Google AI Overview, dofollow link building in Perth costs $1,000 per month, at the time of writing. I charge $330 per month. If I don’t have a web page about your type of services in Perth, I’ll create one, for example, on PerthX.au. Tradies can create an exclusive web page of their own with a dofollow link on https://perthtradie.au. If tradies have more than one service, list more web pages.
Contact me (Ben) to start your online advertising (free ad design for humans) with dofollow backlinks for improving search engine success.
Track backlink for free with sites like Moz and ahrefs. Moz shows backlinks gained and lost over time. Below is an example ahref’s backlink checker:
For good link-building Perth services, if you’re in Perth, you can visit me for a detailed explanation of:


As with most of my SEO consultations, I’ve tried to explain link building for SEO simply in plain English for beginners. If you’ve got comments, corrections to my linking blog post or more questions about SEO link building, phone me. Hopefully, my link-building expertise can answer your link-building questions.