LINKING, AN IMPORTANT OFF PAGE SEO FACTOR
An important off-page search engine ranking signal is a combination of the number AND quality of links to your pages. Google rated page this number x quality matrix with the term PageRank (PR) score. PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, a founder of Google. PageRank is a way of measuring the importance of website pages. While Google abandond the PR toolbar and PR data from Webmaster Tools (renamed Search Console), other reputable organisations such as Moz’s Page Authority (PA) and aHrefs URL Rating (UR) still freely score pages in a similar way to PR. ie:
- The quality of inbound linking pages (PR, PA, UR)
- The quantity of inbound links
- The number of outbound links on each target page; (If you have a gazillion outbound links on a web page you’re starting to compete with directories/search engines like Google)
In summary inbound links (backlinks, link juice) are important off-page SEO factors.
GOOD LINK BUILDING FOR SEO
- A NATURAL rate of getting backlink to your pages.
- A link from exact match (keyword rich) HYPERTEXT is better than a link from an image.
- Links from relevant web pages. For example
- BAD BLACK HAT OFF-PAGE SEO: Buying links from link farms.
- WORSE: Buying lots of irrelevent links from a link farm on one day. Google knows the difference between NATURAL inbound link growth rate and an unnatural jump in the number of backlinks. Eg A thousand links from Punjabi cooking websites to a page about SEO in Perth.
- GOOD. A link from a Perth webpage to your page about something else in Perth.
- BETTER. A link from a Perth web page about SEO to your page about Perth SEO.
- EVEN BETTER: A link from a high PR page about SEO in Perth to your page about SEO in Perth.
- BEST: A link from an intersting, high PR Perth .gov page about SEO in Perth to your page about SEO in Perth.
- In all of the above examples, DOFOLLOW link juice matters. Most social sites and blog comments give zero link juice with by default NOFOLLOW links. Social media marketing is good for peer to peer marketing/recommendations/buzz marketing but useless for link building.
GOOD FREE BACK LINKS PERTH
All Perth SEO clients of Ben’s SEO Perth get high quality, relevent, good, dofollow, FREE backlinks to their Perth web pages from Ben’s many popular Perth web pages including the home page of my old PerthPerth.com which typically gives a UR score of 30. Also if I see a fit from one client to another, I’ll arrange links. Not a direct link swap but maybe triangular.
HOW TO GET GOOD BACK LINKS?
The best way to get good, quality backlink building at a natural rate is by doing good, interesting content marketing on your web page. It starts with good content production which need not be expensive. It needs to be relevent to the page. It needs to hold visitors to the page longer than competitor pages. (Google knows the bounce rate of your page.). That sends a message to search engines like Google that your page is interesting/worthwhile to push your page up their search engine result pages (SERPs). Think about augmented reality and VR Video production.
Another way to get backlinks is to simply ask webmasters for links to boost your link building. I don’t only mean to your home page but at least to your cornerstone pages. Your CSR company policy should include that all not-for-profit organisations that your company sponsors should create a dofollow link to your site.
Your policy should encourage dofollow links to your web pages from:
- business associates
- business networking sites your business is paying membership fees to
- friends and family who control websites.
- satisfied clients and or subcontractors for backlinks.
LINK BUILDING WARNING!
Buying backlinks for a backlink building campaign is an SEO penalty by the Google search engine.
Link exchange programs are frowned upon.
HOW TO PRODUCE INTERESTING CONTENT
Production of interesting, creative content for good content marketing comes from your own or hired creative thinkers and or creative team with thinking and creative skills. Content can not only be used on your website but also social media and traditional media. What you need are:
- A deep understanding of the culture and thinking of your target market. For example what’s a funny joke to me/my Australian culture, can be annoying to my Thai wife.
- Market research
- Employ good article writers whose write-ups with a dofollow link to your site are published on popular websites.
- Professional development in skills such as:
- Graphic design
- Visual arts
- Web design
- Copywriting for SEO (my page is still first for “copywriting for seo australia“)
- Market research
- Software like Google Slides, Powerpoint and Canva which was started by a Perth lady who attended school just up the road from my office in Perth.
HOW TO TRACK BACKLINKS
Track backlink for free with sites like Moz and ahrefs. Moz shows backlinks gained and lost over time. Below is an example ahref’s backlink checker:
More Link Building For SEO Questions and Answers
As with most of my SEO consultations, I’ve tried to explain link building for SEO simply in plain English for beginners. If you’ve got comments, corrections of my linking blog post or more questions about SEO link building, jot them down below. Hopefully I or link building experts can answer link building questions for you.