GOOD CONTENT MARKETING TIP
Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc.
TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS
- Rename your image files that for example come out of a camera with a file name of IMG-12345678.raw or .jpg. to something like content-marketing.jpg
- Use the correct image file format (.extendion) when embedding on web pages. this is important for reducing page load speed.
- jpg for photos
- png for simple images. eg logos or where a transparent background is needed.
- Avoid gifs
- Vector graphics svg for images that need scaling up to a bigger sizes.
- Save images for the web meaning typically resizing no bigger than 1920×1080 pixels for header/hero images. Does that 1080 number ring a bell? It’s the HD TV standard. No bigger than 800px wide for images in the body of your web page. In the Open Camera app on my phone, I set my photo size to 1920x1080px and resize most images to 800px with computer graphics software.
- Optimise images and maybe HDR enhance your photo. If you don’t have a computer graphic program or skills, tinyjpg.com and Google Photos are good.
- Organize Images. Once you’ve optimised photos, save valuable photos in multiple places including the cloud, in an organised way to help you find them easily.
- Use image alt tags. When adding optimised photos to your web pages, ensure you give them an image alt tag that relates to the photo and page content.
- Add text to your photo. (My Open Camera app does it) which promotes your brand, or URL, or something.
- Lastly don’t do as I do (in the photo of my pineapple grown through Perth‘s winter in a pot plant) but do as I say and that is most of the time, especially in phone video production, hold your camera in LANDSCAPE mode. I see so many phone clips on TV with annoying blurry side margins when by simply rotating a phone/camera by 90° we would’ve seen a wider scene of what’s going on.
Image Search Optimisation