Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc.


  1. Rename your image files that for example come out of a camera with a file name of IMG-12345678.raw or .jpg. to something like content-marketing.jpg
  2. Use the correct image file format (.extendion) when embedding on web pages. this is important for reducing page load speed.
    1. jpg for photos
    2. png for simple images. eg logos or where a transparent background is needed.
    3. Avoid gifs
    4. Vector graphics svg for images that need scaling up to a bigger sizes.
  3. Save images for the web meaning typically resizing no bigger than 1920×1080 pixels for header/hero images. Does that 1080 number ring a bell? It’s the HD TV standard. No bigger than 800px wide for images in the body of your web page. In the Open Camera app on my phone, I set my photo size to 1920x1080px and resize most images to 800px with computer graphics software.
  4. Optimise images and maybe HDR enhance your photo. If you don’t have a computer graphic program or skills, and Google Photos are good.
  5. Organize Images. Once you’ve optimised photos, save valuable photos in multiple places including the cloud, in an organised way to help you find them easily.
  6. Use image alt tags. When adding optimised photos to your web pages, ensure you give them an image alt tag that relates to the photo and page content.
  7. Add text to your photo. (My Open Camera app does it) which promotes your brand, or URL, or something.
  8. Lastly don’t do as I do (in the photo of my pineapple grown through Perth‘s winter in a pot plant) but do as I say and that is most of the time, especially in phone video production, hold your camera in LANDSCAPE mode. I see so many phone clips on TV with annoying blurry side margins when by simply rotating a phone/camera by 90° we would’ve seen a wider scene of what’s going on.
Image search optimisation for good content marketing.
Portrait photo of a pineapple growing in Perth Australia.
Image Search Optimisation

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