GOOD CONTENT MARKETING TIP
Not SEO but Image Optimisation ISO. You’d be surprised at how many people use Google’s image search, to see photos of a hotel room, or restaurant food etc.
1. Rename your image files which for example come out of a camera with a file name of IMG-12345678.raw or .jpg. to something like content-marketing.jpg
2. Save for the web meaning typically resizing no bigger than 1920×1080 pixels. Does that 1080 number ring a bell? It’s the HD TV standard. Smaller but same aspect ratio like 1440×810 are good for content on smaller screens. In the Open Camera app on my phone I set my photo size to 1920x1080px.
3. Optimise and maybe HDR enhance your photo. If you don’t have a computer graphic program or skills, tinyjpg.com and Google Photos are good.
4. Once you’ve optimised photos, save valuable photos in multiple places including the cloud, in an organised way to help you find them easily.
5. When adding optimised photos to your web pages, ensure you give them an image alt tag which relates to the photo and page content.
6. Add text to your photo. (My Open Camera does it) which promotes your brand, or URL, or something.
7. Lastly don’t do as I do (in the photo of my pineapple grown through Perth‘s winter in a pot plant) but do as I say and that is most of the time, especially in phone video production, hold your camera in LANDSCAPE mode. I see so many phone clips on TV with annoying blurry side margines when by simply rotating a phone/camera by 90° we would’ve seen a wider scene of what’s going on.