Why is page load speed an important search engine ranking signal?
Page load speed performance is part of Google’s assesment of user experience (UX). Google wants to deliver pages to its users that load quickly and don’t suffer from other UX issues such as layer shift movement. (It’s a poor UX when you go to click on something and the split second before you click it moves and you click the wrong thing). I can fix that too.
What is a free online tool for testing page load speed? A good comprehensive free online tool for testing page load speed performance that also provides fix tips is Google’s PageSpeed Insights.
Who improves page load speed in Perth?
Improving page load speed is usually beyond the scope of web designers. In a perfect world web owners would start their web development project with my keyword research and lightweight WordPress themes however most web owners are wowwed by beautiful web designs with many bells and whistles and not my web design brief. So who improves page speed? I do, so do test your page load speed performance and contact me if it’s below 80%.
PAGE LOAD SPEED TEST RESULT EXAMPLES.
Despite a large amount of content on my PerthX, it still has a fast page load speed performance score.
What factors impact page load speed?
- Lack of minification of CSS and javascript (js) and or too much CSS and js.
- Embedded videos that have not been delt with properly.
- Old legacy image formats such as jpg.
- Failure to automatically resize images appropriate to the device viewing images.
- Slow servers
- No or poor cache management, eg no deferment or asychronos loading of js.
- etc.
See notes about my image optimisation service in Perth.