The latest Google core algorithm update in March 2024 penalised lack of depth, unoriginal, low-value websites. Was your website removed/deindexed from Google because it relied on thin or duplicate content?
What is Google's new Helpful Content Update?
In 2022 Google’s core update rewarded the ranking of pages that deliver more value compared to existing web pages ranking on Google. In March 2024 Google pushed this further with a core algorithm update that has led to a significant SERP reshuffling of your web page rankings. When you think about Ai copywriting for SEO think about where Ai gets its information from. Answer the web, so be careful there’s not too much plagiarism and content creation/publication that’s just a rehash of information that’s already on the web. Google is smart enough to know if you’re using Ai to churn out content just for the sake of manipulating SERPs. If it thinks that, it will punish your page.
How does the Google Content Update Impact SEO?
The helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines.” The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. So if you are writing content with the purpose of driving search engine visibility and traffic, you might be hit by this.
From https://blog.google/products/search/more-content-by-people-for-people-in-search/ .
The “helpful content update” tackles content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in search results.
Google Helpful Content Update
On 25 Auguast 2022 SEO news, there was a major Google algorithm update. Google’s Helpful Content Update promotes helpful original content and downplays content written solely for performance in search engines.
The helpful content update demotes content written for purely ranking in SERPs. Content that does not inform or help people. Google says this update will ‘tackle content that seems to have been primarily created for ranking well in search engines.’ The update will ‘help make sure that unoriginal, low-quality content doesn’t rank highly in Search, added Google. If you’re copywriting for SEO and traffic only, you might be hit by the Google Helpful Content Update of 2022 and again in March 2024.
Below are some comments about SEO performance experienced by other SEOers.
DUPLICATE CONTENT
If you’re asking how can I check for duplicate content? – The answer for me is I use Siteliner.com. At the same time it reports how many broken links and highlights where on web pages the broken links you need to fix are. Should I worry about the detection of duplicate content in headers and footers? No. Search engines understand that content in headers and footers will be the same on every page.
What to do if sites disappear from Google listings? Phone me on 0418958799. When Google algorithms change, sometimes your site gets pushed down Google SERPs. Get me to check your Perth site popularity ranking free of charge.