What is Google's new Helpful Content Update?
In 2023 Google’s latest core update rewards the ranking of pages that deliver more value compared to existing web pages ranking on Google. This Google core algorithm update may lead to a significant SERP reshuffling of your web page rankings in 2023.
How does the Google Content Update Impact SEO
The helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines.” The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. So if you are writing content with the purpose of driving search engine visibility and traffic, you might be hit by this.
From https://blog.google/products/search/more-content-by-people-for-people-in-search/ .
The “helpful content update” tackles content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in search results.
Google Helpful Content Update
In 2022 SEO news is there was a major Google algorithm update on 25 August 2022. Google’s Helpful Content Update promotes helpful original content and downplays content written solely for performance in search engines.
The helpful content update demotes content written for purely ranking in SERPs. Content that does not inform or help people. Google says this update will ‘tackle content that seems to have been primarily created for ranking well in search engines.’ The update will ‘help make sure that unoriginal, low-quality content doesn’t rank highly in Search, added Google. If you’re copywriting for SEO and traffic only, you might be hit by the Google Helpful Content Update of 2022.
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