Perth startup SEO is about attracting valuable search traffic by making a startup’s website more visible for relevant keywords on Google and other search engines.
Why SEO for Startups?
Commercialisation of innovation requires marketing including the best value type of digital marketing: SEO. Startups should invest in SEO to gain free organic traffic which can compound and scale over time, offering a cost-effective alternative to paid advertising.
How much does SEO cost for startups?
SEO costs vary, from expensive agencies to the more affordable and definitely viable DIY approach.
To do SEO effectively, Perth startups need to follow the eight key steps outlined in this article. These include getting buy-in for this SEO strategy, keyword research, content creation, and link building.
A critical component to the success of this strategy is the commitment to long-term goals. SEO can get your site ranking for some keywords in a matter of days, but on average, it takes 3 – 6 months to see the effects of this strategy. That’s the trade-off for free, passive traffic, so the sooner you start, the better.
I have worked with several startups and seen what success, failure, and missing out on SEO look like. I’ve also had the opportunity to see how a 9-figure ARR company grows thanks to this strategy (and be a small part of it as well). So if you’re interested in SEO, I think you will find this guide a great start.
Why should startups invest in SEO?
If you still have doubts about whether SEO is suitable for you or need some data to support your SEO plan, here are three reasons to do SEO in a startup.
1. Because of the macro trend
In 2014, Google and Millward Brown Digital conducted a study on the research and purchase habits among B2B decision-makers. That study revealed that 71% of B2B researchers start their research with a generic search (instead of a branded search).
As Google itself said, “They’re looking for [a] product first, not for you.”
2. Because people are searching for what you do
Even if your product is really niche, people are likely still searching for it in one way or another. Thinking about what and where, even to get into Google’s Gemini results at the to of Google is IMPORTANT.
3. Because you can get free organic traffic and scale it
I currently get about millions of monthly visits from search engines in addition to 9M views of my maps. If I had to buy that traffic using PPC ads like Adwords, it would cost millions of dollars.
How to do SEO for startups
Follow these eight steps to start doing SEO for your Perth startup website:
Who do you need to convince to start doing SEO in your startup? The CMO, CFO, CEO, investors, your marketing team, or maybe yourself? Whoever it is, it all boils down to improving the bottom line.
First of all, SEO is an investment in your start up that won’t pay for itself overnight. It takes time to do keyword research, create content, and market it. It even takes time for Google or any search engine to crawl and index your content.
But SEO can pay off unlike anything else. Here’s proof of that. I’ve run a sucessful, local SEO company in Perth since 1999 with a marketing strategy built upon SEO content.
If the person you need to convince is interested in marketing, an excellent way to get buy-in is to start with the benefits of SEO.
You can explain the benefits of SEO by illustrating the marketing tactics that it fuels, mainly content marketing. Content marketing serves many different purposes:
- Creates awareness and attracts potential customers
- Helps engage your audience and build credibility
- Helps convert customers
- Helps you build loyalty and retention
Content marketing also has compounding results, as I’ve already mentioned.
In other words, if you use AI and SEO to create content, the attribution of SEO will touch every phase of the marketing funnel.
SEO BREAK EVEN POINT EXAMPLES
But if you need to convince someone who only cares for the impact on the company’s revenue, that’s OK too. You just need to speak that person’s language, e.g., use a chart that visualizes the break-even point of your investment. The following break even after 7.5 Perth to Margaret River passenger sales example chart was produced by AI with the following input.
INPUT:
Fixed costs: $880 per month SEO cost of investment.
Variable Costs per Sale/Conversion: $50 for an hour of a salesperson’s lead from the internet conversion.
Revenue per Sale/Conversion: $400. (Eg they sell Perth to Margaret River tours at $1400 per passenger. After the tour company pays for bus hire, fuel, food and resort accommodation they make $400 for 2 passengers on a private tour)
Projected Increase in Sales/Conversions: 500% (As you can see from aHrefs I have increased their traffic by more than 5 times in a short time of a few months since I started their SEO.
Timeframe: quarterly
2. Set goals and get resources
If you already have a green light buy in for SEO from the bean counters, it’s time for the next step: set your goals and prepare resources.
How to set SEO goals
The ultimate goal of SEO is to reach prospective users through organic search and convert them into customers. But this is a top-level goal, and it’s quite hard to work with because it doesn’t tell you how you will get there.
A much more efficient approach is to divide your grand, top-level goal into smaller “bites” that can get you closer to the outcome.
You can envision your SEO goals as a pyramid, with the outcome at the top and smaller goals that lead there at lower levels. The idea is to start at the bottom and work your way up.
For example, let’s say your goal is to rank in the top three for a keyword in six months. An example SEO goal pyramid could look like this:
aHrefs dissected something that cannot be done by one single action (ranking higher for a keyword) into smaller, doable tasks that have a high chance of influencing the outcome.
Equally important to setting smaller, doable steps is defining how you will measure them. In the above example, I use ahref’s Site Explorer to measure how many backlinks we get.
SEO for Australian Startups
Don’t worry if you’re not in Perth. I’ll do SEO for Australian startups.