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Website Development Planning For Good SEO

By adminPosted on Posted in SEO, SEO Strategy Planning Perth, SEO trainingTagged ,

Web development planning sets your website up for future easier and better performance in search engines.

The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including:

  1. refer to keyword research and target
    1. Buy an exact match domain name (EMD) based on keyword research.
    2. Share with website stakeholders and collaborators.
  2. good site structure planning
    1. If your web designer is charging you per page, do NOT try to save money by lumping all your services and or products into one page. Each service and each product should have a devoted page that can be SEOed for it’s focused, targeted phrase and therefore a better opportunity for that service/product to be found in SERPs.
    2. When it comes to creating categories and tags, make sure they have keywords rather than brand names that no one knows.
  3. good page structure
  4. IMAGE OPTIMISATION
    1. give images good file names with keywords.
    2. keywords in image alt tags.
    3. to keep image file sizes to a minimum, use the correct file type. Eg png for simple colours like logos, jpg for photos which have millions of colours.
    4. size images for the fit for purpose. Yes header (hero) images can be wide but otherwise remember that mobile phone screens are about 800 pixels wide.
    5. Optimise images before uploading. You can use computer graphics software or any of many free online image optimisation tools like tinyjpg.com
  5. PLUGINS
    1. For good, simple web development. Keep plugins to a minimum. If designers want to go to town with plugins, ask them to explain to you why each plugin is so important. Don’t have multiple plugins which do the same thing.
    2. Avoid plugins that give path names with words few people search for. Eg www.tleng.com.au/product-category/ute-trays/ 
    3. Use free plugs. If your web developer wants to use a paid plugin ask
      1. How much the license fee is and
      2. How often the paid plugin upgrade license fee will be inflicted to make the site functional and secure. I doubt they’ll know the answer meaning you might end up paying too much and too frequently to keep your site operational.
  6. Java script does lots of fancy and functional things but keep scripts to a minimum and if you do want js, make sure they load asynchronously.
  7. Refuse non-descriptive links like “read more”. Do NOT pay for web development if you see non-descriptive anchor text.

Do NOT let web designers build a bunch of pretty pages and then think about phrases to target as an after though.

WORD FOCUS PER PAGE IS SUPER IMPORTANT FOR SEO

Batch similar phrases (synonyms and variants). Eg If your web page is about running: run, runs, running, ran, jogging. Yes, you can have “cycling” and other words on the page with links to the other pages but don’t forget the focus of your page and stick to that in your copywriting for SEO.

SEARCH SEARCH ENGINE RANKING SIGNALS

  1. Fast loading pages achieved with the selection of a LIGHTWEIGHT WordPress theme
    1. Fast loading content
    2. Serverside optimisation on a fast server. I recommend a LiteSpeed server.
    3. A CDN if you’re wanting to attract customers more than a few thousand kilometres away.
  2. Good looking.
  3. Mobile-friendly and responsive web design, meaning it will automatically resize and or change the layout to fit on mobile device screens.

    Site development good for SEO

  4. Good UX / Functional.
  5. PATHS/PERMALINKS/URL
    1. Meaningful words
    2. No dirty URLs eg with numbers * # ? other squiggle, etc.
  6. Identification of important pageS and making them cornerstone pages.

Web Designer Perth

Our Perth web designer knows the basics of setting up a good website for high level SEO by SEO experts Perth.

WHAT WEB DESIGN ISSUES SHOULD BE AVOID?

Use descriptive link texts. Designers love consistency BUT, anchor/hypertext, including in buttons like “READ MORE” are penalised by Google.

Avoid complex themes and slow loading WordPress themes.

Avoid java script. I know it adds functionality but it slows page load speed.

Avoid Divi and Avada page builders.

Don’t use too many plugins.

Avoid long one-page websites with links to different parts of a long web page.

Don’t use “dirty URL” eg with numbers and or special characters like #@!.

Avoid web hosting far from your target market.

Don’t use an unreliable web hosting service provider.

SUMMARY OF RECOMMENDED WEB DEVELOPMENT PLANNING FOR GOOD SEO LATER

  1. Keyword research
  2. Good site structure planning
  3. Good page structure
  4. Use a fast, reliable (at least 99.7% uptime) web hosting service provider.
  5. Use a LIGHTWEIGHT WordPress theme or build your site in HTML for static web pages.
  6. Have interesting content on your web pages for your target market.
  7. Don’t use the Divi page builder. It’s horrible. (Elementor is good.)
  8. Ask web designers to give images good file names. Eg not  logo123.png or nav.jpg  but eg  real-estate-perth.png  and tourist-attraction-perth.jpg
  9. Use a CDN for reaching customers further than a few thousand kilometres from where your website is hosted.
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