Latest Google Update

The latest Google core algorithm update in March 2024 penalised lack of depth, unoriginal, low-value websites. Was your website removed/deindexed from Google because it relied on thin or duplicate content? SEARCH GENERATIVE EXPERIENCE (SGE) What is SGE? SGE is an acronym for Search Generative Experience. In 2024 SGE is being touted as the next big Google core […]

SEO For Direct Hotel Bookings

HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS (OTA) THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels 1. Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing 2. Social media marketing: Facebook Ads, Twitter Ads and Instagram Ads 3. Email marketing: Newsletter distribution, personalised messages and automated campaigns 4. Content marketing: Blogging, […]

Why WordPress Updates?

Q&A Information About Website Updates WordPress and WordPress themes are updated frequently to improve: How can I tell if my website needs updating? A site health report will identify what needs updating. Where can I find a WordPress Site Health Report?Dashboard > Tools > Site Health Red circles with a white number inside also indicate […]

How to Remove Categories from URLs

HOW TO REMOVE /category/ in URLs.I don’t like non-keywords in URLs. Eg /category/  Few people search for “category”https://internationalfuel.com.au/product-category/dispensing-nozzles/If using Yoast SEO > Settings > Categories > Enable SEO controls and assessment > slide left to untick.If using Rank Math WP Dashboard > Rank Math > Titles & Meta > Posts and set the Primary Taxonomy […]

Domain Name News

Google sells domain name registration business to Squarespace. cc of an email from Google: Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.   What happens now?   There is […]

Social Media Marketing Vs SEO

SEO Compared to Social Media Marketing PROS AND CONS OF SOCIAL MEDIA MARKETING COMPARED TO SEARCH ENGINE OPTIMISATION When considering the most effective digital marketing campaign to maximize a good return on investment (ROI) it’s good to think about targeting Social Media Marketing (SMM) aka “LinkBait” or to use traditional SEO link building and online […]

HTTPS issues

Problems when HTTPS is not set up properly There are various versions of your web address that can confuse search engines www http https I’m writing this post about HTTPS issues because all too often I’ve gone to sites where the best version of their URL is not working. For example at the time of […]

SEO Stats Guiding Business Marketing

LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the […]

Image Optimisation For SEO

WHY OPTIMISE IMAGES? There are two important reasons to optimise images for websites (not print media). To help images and therefore a path to your web page, to be found Page load speed is an IMPORTANT search engine ranking signal. The need for speed became more important for SEO because: Google’s search ranking algorithm started […]

How To Get Backlinks

14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ).  Following are 14 ways on […]

Why Monthly SEO?

Reasons why CONTINUED investment in SEO important: Search engines change over time. For example, as more peoples use mobile phones for searching, Google has placed more importance on user experience (UX) such as page load speed. Your competitors change. Competitors and their SEO staff/agency know of all of these changes and adapt to changes Competitors […]

How Good SEO Companies Lose Clients

REASONS CAUSING GOOD SEO BUSINESSES TO LOSE CLIENTS. Even though I provide good SEO services, my SEO company in Perth still, occasionally loses clients. There’s a number of reasons outlined following why good SEO companies lose clients. Company resturcture/takeovers/mergers. When this happens parent companies or new company structures might already have and prefer to use […]

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