SEO

Yoast SEO

If you’re a user of Yoast SEO, I found the $99 per year Yoast premium plugin worthwhile. I tested the feature of relative (internal) linking recommendations to cornerstone pages on my https://seoperth.expert. The SEO KPIs as measured by GSC and Ahrefs improved so now I’ll be buying this plugin for my High-Level SEO clients as […]

How to Remove Categories from URLs

HOW TO REMOVE /category/ in URLs.I don’t like non-keywords in URLs. Eg /category/  Few people search for “category”https://internationalfuel.com.au/product-category/dispensing-nozzles/If using Yoast SEO > Settings > Categories > Enable SEO controls and assessment > slide left to untick.If using Rank Math WP Dashboard > Rank Math > Titles & Meta > Posts and set the Primary Taxonomy […]

Domain Name News

Google sells domain name registration business to Squarespace. cc of an email from Google: Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.   What happens now?   There is […]

SEO For Direct Hotel Bookings

HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS – OTAs – THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels 1. Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing 2. Social media marketing: Facebook Ads, Twitter Ads and Instagram Ads 3. Email marketing: Newsletter distribution, personalised messages and automated campaigns 4. Content […]

Latest Google Update

What is Google’s new Helpful Content Update? Google’s Helpful Content Update is a new algorithm update designed to reward websites that produce high-quality content written to provide interesting content often to answer Google search questions. In 2023 Google’s latest core update rewards the ranking of pages that deliver more value compared to existing web pages […]

Social Media Marketing Vs SEO

SEO Compared to Social Media Marketing PROS AND CONS OF SOCIAL MEDIA MARKETING COMPARED TO SEARCH ENGINE OPTIMISATION When considering the most effective digital marketing campaign to maximize a good return on investment (ROI) it’s good to think about targeting Social Media Marketing (SMM) aka “LinkBait” or to use traditional SEO link building and online […]

SEO Stats Guiding Business Marketing

LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the […]

How To Get Backlinks

14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ).  Following are 14 ways on […]

How Good SEO Companies Lose Clients

REASONS CAUSING GOOD SEO BUSINESSES TO LOSE CLIENTS. Even though I provide good SEO services, my SEO company in Perth still, occasionally loses clients. There’s a number of reasons outlined following why good SEO companies lose clients. Company resturcture/takeovers/mergers. When this happens parent companies or new company structures might already have and prefer to use […]

Simple Website Design for Fast Loading Web Pages

PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins.  Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]

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