Specialising in SEO Services Perth
SEO TRAINING
SEO professional development is essential for keeping up with changes in the way search engines rank results.
Low-level SEO training is important for business executives so that they can better:
understand the SEO needed for their website
select the best SEO experts in Perth
monitor the performance of in-house and outsourced SEO agencies.
High-level SEO training in Perth Australia is required to upgrade SEO skills of staff in Perth’s digital marketing agencies and of full-time SEO consultants working on valuable SEO projects.
Experienced teacher Ben Grummels conducting SEO training in Perth
WHY SEO TRAINING IS IMPORTANT
The success of online businesses often ride on the success of their digital marketing and core to that is SEO (search engine optimisation) which connects customers searching for your products/services with your sales information. Your competitors are learning more and more about gaining an edge on search engine result pages. SEO training is essential for staying ahead of new search engine updates and implementing best practice SEO deployment.
Book your affordable SEO lessons in Perth today by phoning Ben on 0418 958 799.
Online SEO training from Perth Australia can be done with Zoom but training is better in person at my Perth training office.
MORE INFORMATION ABOUT SEO TRAINING IN PERTH
If you’re a user of Yoast SEO, I found the $99 per year Yoast premium plugin worthwhile. I tested the feature of relative (internal) linking recommendations to cornerstone pages on my https://seoperth.expert. The SEO KPIs as measured by GSC and Ahrefs improved so now I’ll be buying this plugin for my High-Level SEO clients as […]
HOW TO REMOVE /category/ in URLs.I don’t like non-keywords in URLs. Eg /category/ Few people search for “category”https://internationalfuel.com.au/product-category/dispensing-nozzles/If using Yoast SEO > Settings > Categories > Enable SEO controls and assessment > slide left to untick.If using Rank Math WP Dashboard > Rank Math > Titles & Meta > Posts and set the Primary Taxonomy […]
HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS – OTAs – THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels 1. Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing 2. Social media marketing: Facebook Ads, Twitter Ads and Instagram Ads 3. Email marketing: Newsletter distribution, personalised messages and automated campaigns 4. Content […]
What is Google’s new Helpful Content Update? Google’s Helpful Content Update is a new algorithm update designed to reward websites that produce high-quality content written to provide interesting content often to answer Google search questions. In 2023 Google’s latest core update rewards the ranking of pages that deliver more value compared to existing web pages […]
Problems when HTTPS is not set up properly There are various versions of your web address that can confuse search engines www http https I’m writing this post about HTTPS issues because all too often I’ve gone to sites where the best version of their URL is not working. For example at the time of […]
Following is a list of SEO analysis and keyword research tools. Some are specialise in only keyword research. Some tools do a number of different SEO analyses. The simplest, most popular and best keyword research tool is Google’s Trends. BEST SEO ANALYSIS TOOLS Google Trends aHrefs. The best for backlink checking. Even better aHrefs backlink […]
H Tags in SEO How page structure and H tags are important for SEO. For focus have h1 match the page title. Think of h1 like the title of a book. H2 like paragraph names. H tags are important for SEO. Web designers typically make the mistake of using h tags only for formatting We […]
Why Monthly WordPress Updates Monthly WordPress updating services in Perth are necessary for improving website security, functionality/performance and SEO. 86% of hacked WordPress sites is because of lack of updates. What in WordPress Needs Updating? WordPress itself. Themes (web design templates) that your webdesigner used. If using child themes, they need updating. WordPress plugins need […]
LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the […]
14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on […]
SEARCH ENGINE RANKING SIGNAL Page load speed is an important search engine ranking signal. It is part of Google’s user experience ( UX ) assessment of web pages. Since the big uptake of mobile phones, now reaching more than 50% of internet users, speed not only means a better UX but also inflicts less download […]
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]
PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
FREE SEO TIPS For DIY SEO help, the following are 100% free, good, SEO tips without signing up to a spammy email list. Following is a summary of some search engine optimisation ( SEO ) tips that spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brevity, the tips and advice […]
