NON-DESCRIPTIVE TEXT
I HATE non-descriptive text links like “Learn more” “Read more“. It means nothing to search engines. Web designers like it for uniformity.Worse still is when “Learn More” links to a dirty URL.
SEO Tips
FREE SEO TIPS For DIY SEO help, the following are 100% free, good, SEO tips without signing up to a spammy email list. Following is a summary of some search engine optimisation ( SEO ) tips that spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brevity, the tips and advice […]
SEO For Direct Hotel Bookings
Avoid high OTA commissions with direct hotel marketing in Perth for Australian tourism hospitality accommodation businesses using winning SEO strategies HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS (OTA) THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing. It’s expensive. SEO for hotels: Utilizing […]
Long Tail SEO Perth
WHAT IS LONG-TAIL SEO? Long tail seo is the targeting of niche phrases for a position on search engines. WHAT IS THE DISADVANTAGE OF LONG TAIL SEO? Low search volumes. WHAT IS THE BENEFIT? The advantage of long tail search engine optimisation is less competition for high value targeted marketing. HOW? How to do longtail […]
Latest Google Update
The latest Google core algorithm update in March 2024 penalised lack of depth, unoriginal, low-value websites. Was your website removed/deindexed from Google because it relied on thin or duplicate content? SEARCH GENERATIVE EXPERIENCE (SGE) What is SGE? SGE is an acronym for Search Generative Experience. In 2024 SGE is being touted as the next big Google core […]
Yoast SEO
If you’re a user of Yoast SEO, I found the $99 per year Yoast premium plugin worthwhile. I tested the feature of relative (internal) linking recommendations to cornerstone pages on my https://seoperth.expert. The SEO KPIs as measured by GSC and Ahrefs improved so now I’ll be buying this plugin for my High-Level SEO clients as […]
How to Remove Categories from URLs
HOW TO REMOVE /category/ in URLs. I don’t like non-keywords in URLs. Eg /category/ Few people search for “category”https://internationalfuel.com.au/product-category/dispensing-nozzles/If using Yoast SEO > Settings > Categories > Enable SEO controls and assessment > slide left to untick as shown in the image above. If using Rank Math WP Dashboard > Rank Math > Titles & […]
HTTPS issues
Problems when HTTPS is not set up properly There are various versions of your web address that can confuse search engines www http https I’m writing this post about HTTPS issues because all too often I’ve gone to sites where the best version of their URL is not working. For example at the time of […]
Which Are The Best Keyword Research Tools?
Following is a list of SEO analysis and keyword research tools. Some are specialise in only keyword research. Some tools do a number of different SEO analyses. The simplest, most popular and best keyword research tool is Google’s Trends. BEST SEO ANALYSIS TOOLS Google Trends aHrefs. The best for backlink checking. Even better aHrefs backlink […]
H Tags, Page Structure for SEO
H Tags in SEO How page structure and H tags are important for SEO. For focus have h1 match the page title. Think of h1 like the title of a book. H2 like paragraph names. H tags are important for SEO. Web designers typically make the mistake of using h tags only for formatting We […]
WordPress Update Service Perth
Why Monthly WordPress Updates Monthly WordPress updating services in Perth are necessary for improving website security, functionality/performance and SEO. 86% of hacked WordPress sites is because of lack of updates. What in WordPress Needs Updating? WordPress itself. Themes (web design templates) that your webdesigner used. If using child themes, they need updating. WordPress plugins need […]
SEO Stats Guiding Business Marketing
LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the […]
How To Get Backlinks
What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on how to get more quality natural backlink juice to your website for […]
Page Load Speed
SEARCH ENGINE RANKING SIGNAL Page load speed is an important search engine ranking signal. It is part of Google’s user experience ( UX ) assessment of web pages. Since the big uptake of mobile phones, now reaching more than 50% of internet users, speed not only means a better UX but also inflicts less download […]
Image Search Optimisation
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]