Latest Google Update

The latest Google core algorithm update in March 2024 penalised lack of depth, unoriginal, low-value websites. Was your website removed/deindexed from Google because it relied on thin or duplicate content? SEARCH GENERATIVE EXPERIENCE (SGE) What is SGE? SGE is an acronym for Search Generative Experience. In 2024 SGE is being touted as the next big Google core […]

SEO For Direct Hotel Bookings

HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS (OTA) THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels 1. Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing 2. Social media marketing: Facebook Ads, Twitter Ads and Instagram Ads 3. Email marketing: Newsletter distribution, personalised messages and automated campaigns 4. Content marketing: Blogging, […]

How to Remove Categories from URLs

HOW TO REMOVE /category/ in URLs.I don’t like non-keywords in URLs. Eg /category/  Few people search for “category”https://internationalfuel.com.au/product-category/dispensing-nozzles/If using Yoast SEO > Settings > Categories > Enable SEO controls and assessment > slide left to untick.If using Rank Math WP Dashboard > Rank Math > Titles & Meta > Posts and set the Primary Taxonomy […]

HTTPS issues

Problems when HTTPS is not set up properly There are various versions of your web address that can confuse search engines www http https I’m writing this post about HTTPS issues because all too often I’ve gone to sites where the best version of their URL is not working. For example at the time of […]

Which Are The Best Keyword Research Tools?

Following is a list of SEO analysis and keyword research tools. Some are specialise in only keyword research. Some tools do a number of different SEO analyses. The simplest, most popular and best keyword research tool is Google’s Trends. BEST SEO ANALYSIS TOOLS Google Trends  aHrefs. The best for backlink checking. Even better aHrefs backlink […]

WordPress Update Service Perth

Why Monthly WordPress Updates Monthly WordPress updating services in Perth are necessary for improving website security, functionality/performance and SEO. 86% of hacked WordPress sites is because of lack of updates.  What in WordPress Needs Updating? WordPress itself. Themes (web design templates) that your webdesigner used. If using child themes, they need updating. WordPress plugins need […]

SEO Stats Guiding Business Marketing

LOCAL SEARCH SEO STATISTICS With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023. The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the […]

How To Get Backlinks

14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ).  Following are 14 ways on […]

Image Search Optimisation

GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]

Simple Website Design for Fast Loading Web Pages

PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins.  Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]

MARKETING SEO

TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]

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