SEO consultant

SEO For Direct Hotel Bookings

HOW TO REDUCE DEPENDENCY ON ONLINE TRAVEL AGENTS (OTA) THROUGH DIRECT HOTEL MARKETING List Direct Marketing Channels for Hotels 1. Paid search: Google Ads, Bing Ads and Yahoo! Search Marketing 2. Social media marketing: Facebook Ads, Twitter Ads and Instagram Ads 3. Email marketing: Newsletter distribution, personalised messages and automated campaigns 4. Content marketing: Blogging, […]

Yoast SEO

If you’re a user of Yoast SEO, I found the $99 per year Yoast premium plugin worthwhile. I tested the feature of relative (internal) linking recommendations to cornerstone pages on my https://seoperth.expert. The SEO KPIs as measured by GSC and Ahrefs improved so now I’ll be buying this plugin for my High-Level SEO clients as […]

Latest Google Update

What is Google’s new Helpful Content Update? Google’s Helpful Content Update is a new algorithm update designed to reward websites that produce high-quality content written to provide interesting content often to answer Google search questions. In 2023 Google’s latest core update rewards the ranking of pages that deliver more value compared to existing web pages […]

WordPress Update Service Perth

Why Monthly WordPress Updates Monthly WordPress updating services in Perth are necessary for improving website security, functionality/performance and SEO. 86% of hacked WordPress sites is because of lack of updates.  What in WordPress Needs Updating? WordPress itself. Themes (web design templates) that your webdesigner used. If using child themes, they need updating. WordPress plugins need […]

How To Get Backlinks

14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ).  Following are 14 ways on […]

Site Popularity

WHAT IS SITE POPULARITY RANKING? Site popularity ranking shows a number of your site’s rank in world site popularity rank. Eg google.com has been ranked number 1 most popular site since most (not all, there was a moment when Facebook pipped it) of ranking time. WHO WAS RANKING WEBSITE POPULARITY? It was Alexa which retired […]

MARKETING SEO

TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]

Website Set Up For Good SEO

FIRST STEPS IN WEBSITE SET UP Meet to understand goals of the website. Sales, brand marketing or both? Keyword research BEFORE a business plan, before domain name buying, before trademark registration, is best but I understand that that’s not always possible. My modus operandi has been for new sites: 40 minutes of brainstorming/keyword research with a client […]

ALEXA SITE POPULARITY RANKING WENT AWAY

ALEXA SHUTTING DOWN Not the Alexa gadget but news of Amazon’s Alexa site popularity ranking free online tool shutting down is sad and will be a missed service. SEO news today via https://support.alexa.com/hc/en-us/articles/4410503838999 tells it straight from Alexa. Critics have said that Alexa site popularity ranking collects data from only a small percentage of internet users but […]

Setting Up Websites For Good SEO

The first step in setting up a new website for future good SEO success is ESSENTIAL keyword research. That leads to buying of good intellectual property such as exact match domain names and trademark/s. SITE DEVELOPMENT FOR GOOD SEO Fast loading Good looking CONTENT MARKETING: Create compelling content for site visitors to stay longer on […]

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