SPELLING FOR SEO
SEO is mostly about words that search engines pickup on. Sometimes it’s important to target correct spelling instead of goovy brand name spelling and some times it’s worthwhile to target incorrect spelling, especially of generic words.
CORRECT SPELLING FOR SEO
CORRECT SPELLING VERSUS BRAND SPELLING SEO EXAMPLE
It was bad weather so I took the kids to North Beach Primary school in Perth by car instead of our usual lovely cycling along the coast. Driving past a quick mobile hired crane on a new home building site reminded me spelling for a old smaller Perth crane hire client, Ashburton Crane Hire. The page I made for ACH is Google first for “quick crane hire perth“. The thing is the competitor spells their goovy brand version of the word quick starting with the letter “K”. Below is the SERP:
The good news is they are friendly rivals. With ACH getting much more work than they can handle, even more than Warren Buffet‘s crane business in Freo. The ACH manager is the brother of the company over the road starting with “K”, Overflow work is passed to the company starting with “K”.
When it comes to generic phrase marketing versus brand marketing read my Google winning page for “brand marketing australia“.
INCORRECT SPELLING FOR SEO
TARGETING INCORRECT SPELLING FOR SEO
For worthwhile lucrative phrases, don’t overlook targeting incorrect spelling for SEO.
There’s software that spin letters to give typos and keyboard proximity errors for targeting spelling mistakes or should that be misspelling or missspelling. Miss Spelling is a lovely lady. 🙂