With statistical hindsight and advances in SEO technology both serverside and frontend, I take a look at how SEO strategies are shaping up in 2023.

The statistical information about SEO has been curated from leading SEO websites and search engines to explain in plain English for SEO beginners while at the same time providing up-to-date SEO facts. Some of the following SEO data has been simplified for a better understanding of SEO stats.

The SEO statistical data has been researched by interrogation of leading search engines and improved by SEO Perth to give you the latest SEO strategies and ideas.

SEO should be data driven. For example search volumes, profitable, phrase competition and “nice” phrases pertaining to an SEO clients business are phrases which diserve targeting.



This Google up date of mid-December 2022 targets spammy links. It’s meant to neutralize link juice from unnatural links. This rollout overlapped with the helpful content system update of Dec. 6. Google said the link spam update would take about two weeks to fully roll out by 2023.


    1. mobile searches increased by 200% in 2022.
    2. 61% are more inclined to contact a local business if their site is mobile is mobile-friendly.
    3. Half of mobile phone users search for business hours and half search for directions to local shops.

Mobile phone search SEO stats

    1. The Google Pigeon update gives local businesses more chance to compete with big international company brands which have invested a lot in SEO. Local SEO stats feature below.
    2. Three quaters of customers visited a shop within 24 hours after searching for a local business nearby.
    3. 28% of LOCAL Google searches convert to a sale.
    4. 56% of of businesses have not claimed their Google Business Profile, formerly named Google My Business (GMB) listing! Most that claimed their GMB are not active with their GMB. GMB help. In 2022 Google changed the name of Google My Business to Google Business Profile (GBP).
    5. Nearly half of all Google searches are with local intent. “where to buy” “near me”.

Local search SEO stats.


  1. Organic traffic is the number 1 source of website traffic.
  2. Most marketers think SEO is the best type of digital marketing.
  3. Ninety-three per cent of people going online start with a search engine.
  4. Four out of 5 businesses doing SEO found it to be effective.
  5. A third of companies invest more than $1,000 monthly in link building.
  6. Video marketing converts to a sale 5 times more than other content marketing.
  7. Organic (not paid ads) listings on page one of SERPs (search engine result pages) get a 33% click-through rate.  Paid ads only get 15% of clicks. More people head to maps, GMBs under maps, to the RHS of SERPs and to organic SERPs under maps because those results are more reliable than ads that are in your face only because online advertisers have deep pockets.
  8. Fresh content can more than double organic traffic.
  9. Three-quarters of searchers don’t scroll past the first page of SERPs.

Copywriting for SEO Perth


In 2023 the median salary for an SEO worker is $131,500, well over the Australian median of $84,000. At the bottom 25% of the pay scale marketing and social professionals and creatives make up the most employees. Overall the bottom 10% of respondents, typically those at entry level reported a median salary of $70,000. I’m a 23-year, full-time, experienced SEO specialist in Perth Australia. I do high level hands-on SEO and project manage support such as server management support and web design. Here are some of my COMPETITIVE winning phrases.  Phone +61 (0)418 958 799 me if you’d like to win in SERPs for your phrases.

SEO Stats Guiding Business Marketing

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