What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework within Google’s Search Quality Rater Guidelines used to evaluate the credibility of content and websites. While not a direct ranking factor, it helps Google identify high-quality, reliable, and “people-first” information
Let’s examine the last two letters of Experience, Expertise, Authoritiveness and Trustworthiness EEAT.
How can you improve the authority and trust of your website?
- Review marketing. Getting lots of good 5-star reviews helps with building authority and trust. It’s not only Google reviews but other review sites such as TrustPilot, Yelp, Facebook etc.
- Get lots of quality links to your website. (Quality includes links from related sites with high domain ratings. Related to your same city and even better from a similar business or organisation. E.g, a link from my PerthX.au homepage to your Perth business website is good, but better would be, for example, a link from Perth Aged Care if you do aged care in Perth. If your business is in Perth’s northern suburbs, then a link from my Google-winning page for “perth’s northern suburbs” would be a bonus.) Most of your links should be dofollow. There’s no link juice in nofollow links, which are what social platforms only give.
How much does LINK BUILDING COST IN PERTH?
Google that question and you’ll see between $1000 to $5,000. How much do I charge for a natural acquisition rate (not all of a sudden 1,000 in one day), quality link-building campaign? $440 per month inc GST, with free ad design is a lower price and better than any other link builder in Perth charges.
Experience
Experience needs to show on your website and other places such as Linkedin.
I asked Google “Who is the most experienced SEO expert in Perth?” AI Overview say Ben Grummels is the most experienced SEO expert in Perth.
Expertise
Lots of SEO experience leads to expertise. I keep up with the latest SEO and GEO strategies. It’s constant study, execution of those strategies and analysis of what works and what doesn’t that improves expertise. Expert is in my domain name seoperth.expert. It is another indicator of expertise. Have you got words like specialist and or expert on your website on pages like your about page?