PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL
If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“.
WHY FAST-LOADING WEB PAGES IN 2021?
In May 2021 Google put more importance on User Experience (UX). Long waiting times for pages to load, especially on mobile devices leads to poor UX. Also paying for unnecessary data download bills because a web designer forgot to optimise an image is also a poor UX.
Search for plugins that slow your page load speed down. Delete or at least deactivate plugins such as sliders, forms, image optimisers etc. There are options.
LIST POPULAR PLUGINS SLOWING PAGE LOAD SPEED
Following is a list of popular plugins which can cause web pages to load slowly. Just because they have 5-star ratings and a gazzillion installs doesn’t mean they’re good for fast page load speed and therefore SEO.
- Contact Form 7
- All Social plugins
- EWWW Image Optimizer. Instead use an image optimiser that optimises in their CDN.
- Revolution Slider
- Broken Link Checker
- NextGen Gallery
- Yet Another Related Post
- Similar Posts
- WordPress Multilingual (WPML)
- WP Super Cache (and most other caching plugins)
- Disqus Comment System
BACKUP YOUR SITE BEFORE DELETING PLUGINS
Create a full backup of your site before deleting or replacing plugins.
Don’t use a plugin to backup a website. Instead, use the control panel (eg cPanel) provided by your web hosting service provider or if your host does not provide a control panel, ask them to back up your site, in case it’s needed for disaster recovery. If you want a worry-free, one-stop-shop for complete monthly web server hosting management/maintenance then phone professional Sam Giandzi in Perth on 0417922778 or visit Sam’s Web Support site.
PLUGIN TIPS TO SPEED UP WEB PAGES
DELETE HEAVYWEIGHT PLUGINS
Use lightweight plugins instead or use a plugin or feature which does not process on your site’s server. For example, consider using Google forms instead of a WordPress contact form.
BENEFITS OF GOOGLE FORMS:
Director – Estimator – Designer
Mobile: 0423 381 312
BEFORE JS DRIVEN SLIDER REMOVAL
AFTER JS DRIVEN SLIDER REMOVAL
In summary, get rid of sliders or at least use a lightweight slider. If you google something like “seo company atlanta” you won’t see one professional SEO company website which uses a slider.
TURN OFF PLUGIN FEATURES
Most plugins have unused features turned on by default and are often difficult to find where to turn off plugin features. Social plugins are some of the worst. Keep in mind that
- most web designers add links FROM your sites to social sites instead of follow buttons to link FROM social sites TO your site.
- links from social sites are useless for SEO, nofollow links. (Good for peer to peer buz marketing)
PLUGINS FAST PAGE LOAD FOR SEO SUMMARY
Check that heavyweight plugins aren’t slowing page load speeds down.
If you really want to use a plugin, optimise it by switching off unused features.