SEO Perth

Site Popularity

WHAT IS SITE POPULARITY RANKING?

Site popularity ranking shows a number of your site’s rank in world site popularity rank. Eg google.com has been ranked number 1 most popular site since most (not all, there was a moment when Facebook pipped it) of ranking time.

WHO RANKS WEBSITE POPULARITY?

www.alexa.com/siteinfo owned by Jeff Bezos the richest person in the world.

HOW IS SITE POPULARITY RANKED?

By feedback from users with the Alexa web browser extension.

CRITICISM OF ALEXA RANKING

It’s true to say that the number of people with the Alexa extension is a very small percentage of total web users but I say show me a bigger marketing survey sample. There are 5 billion web users. Even if 1 percent have the Alexa extension, that’s a bigger survey sample than any Nielsen or newspaper poll.

POPULAR SITE POPULARITY

Oh no! It (Alexa) comes back with “No Results” 😱 I’m lost in obscurity 😅
QUESTION: But then how come my website is on the first page in Google for my keywords?
 

ANSWER: (Explanation: “No Results” shows on Alexa when your site popularity rank is less than 30 millionth. Note: there are 1.8 billion websites) 

Hi Babett Site popularity can depend on

1. SERP wins but also
2. What keywords. Eg you might be SERP first for “snow skii sales Gobi desert” but that won’t help site popularity much.
3. How many keywords show in winning SERPs.
4. Quality of your ongoing SEO campaign
4. Other marketing driving traffic to your sits such as online ads, #SMO, #GMB and map marketing, buzz marketing, traditional marketing such as bumper stickers, TV, radio, print.
5. PR and news events
6. For how long your keywords are on the first page of search engines.
7. How many search engines and which search engines?
8. Where on the first page.
9. On the first page for who? You on your computer or searching using Chrome’s Incognito mode which levels the playing field? (takes away your advantage).

HOW CAN I MAKE MY SITE MORE POPULAR?

With good sustained digital marketing including an SEO campaign of on page SEO and off-page SEO.

REPORTING SITE POPULARITY

Because site popularity is a marketing KPI it needs regular easy to read reporting. Eg monthly marketing reports by those with the job of marketing manager to the general manager. I use Alexa data about every 6 weeks to produce line charts of the RECIPROCAL of Alexa rankings.

WHY THE RECIPROCAL OF ALEXA SITE POPULARITY RANKING?

Because it’s a quick and easy visual way to understand site popularity charts. This site about an unusual profession in the small city of Perth Western Australia, despite being very niche is about the world’s 450 thousandth most popular site in the world. (Out of 1.9 billion websites). If I plotted google.com (1st) against mine, visually it would look like my site would be much more popular on a column chart than google.com. It’s why I plot the reciprocal.

EXAMPLE SITE POPULARITY REPORT

The first example website popularity chart below is of my seoperth.expert. in mid-2021. Over the past 3 months its site popularity rank has improved by 6 million places. Keep in mind:

  1. it’s only 1 of about 400 domains of mine. Most of my priority SEO work is for my clients.
  2. what goes up usually goes down if monthly SEO attention is not maintained.
  3. it’s not bad site popularity ranking for a niche business in the small city of Perth Western Australia.

Site popularity chart.

The chart comes from Alexa if your site’s popularity is greater than 30 millionth.
The second chart is what happened to a client of a web designer who subcontracted me to only invest AUD$280 of SEO. 

Effect of SEO on site popularity.
Site Popularity After 5 Hours of SEO.

As an expert SEO consultant in Perth, I record site popularity data in my Google Sheet. Alternatively, go to the spreadsheet via the link at the top of my sitepopularity.biz 

Site popularity reporting is part of my FREE website analysis service.

Site Popularity

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