Reasons why CONTINUED investment in SEO important:
- Search engines change over time. For example, as more peoples use mobile phones for searching, Google has placed more importance on user experience (UX) such as page load speed.
- Your competitors change.
- Competitors and their SEO staff/agency know of all of these changes and adapt to changes
- Competitors continually work on link building for more and quality backlink juice
- What people search for changes over time. When I first started SEO, popular terms were “online marketing” “web marketing“, “internet marketing” however “digital marketing” came along and became popular.
- Clients change. eg they target new products and or services.
- SEO prices change. As more people do SEO the prices drive down.
Why Monthly SEO?