SEO Compared to Social Media Marketing PROS AND CONS OF SOCIAL MEDIA MARKETING COMPARED TO SEARCH ENGINE OPTIMISATION When considering the most effective digital marketing campaign to maximize a good return on investment (ROI) it’s good to think about targeting Social Media Marketing (SMM) aka “LinkBait” or to use traditional SEO link building and online […]
Latest Google Update, Google’s Helpful Content
Google Helpful Content Update 2022 SEO news is there was a major Google algorithm update on 25 August 2022. Google’s Helpful Content Update promotes helpful original content and downplays content written solely for performance in search engines. The helpful content update demotes content written for purly ranking in SERPs. Content that does not inform or […]
au DOMAIN NAMES
If you’ve got a .com.au or .net.au or .org.au then you’re in the box seat for buying $9 .au domain names released in 2022. eg I bought winetoursswanvalley.au for my client. I bought WeddingVenuePerth.au for a friend with a beachfront wedding venue that will open for business in the latter part of 2023. kitchendesignerperth.au, puredentistry.au […]
How To Get Backlinks
14 ways how to get more quality backlink juice for better SEO. What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on […]
Image Search Optimisation
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]
Simple Website Design for Fast Loading Web Pages
PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]
MARKETING SEO
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
SEO Tips
FREE SEO TIPS For DIY SEO help, the following are 100% free, good, SEO tips without signing up to a spammy email list. Following is a summary of some search engine optimisation ( SEO ) tips that spring to mind. The SEO tips are not a comprehensive detailed list of tips. For brevity, the tips and advice […]
Image Optimisation, SEO
WHY OPTIMISE IMAGES? There are two important reasons to optimise images for websites (not print media). To help images and therefore a path to your web page, to be found Page load speed is an IMPORTANT search engine ranking signal. The need for speed became more important for SEO because: More people are using more […]
Local SEO Perth
HISTORY OF GOOGLE’s LOCAL SEARCH Google, along with chaning/improving local search has changed its brand name for local search. Google Places GMB Google My Business GBP Google Business profile was introduced in 2022. WHY HIRE LOCAL SEO EXPERTS? Firstly local SEO experts in Perth know Perth. In addition, local SEO experts better understand how Google […]
Website Development Planning For Good SEO
Web development planning sets your website up for future easier and better performance in search engines. The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including: refer to keyword research and target phrases. good site structure planning good page structure IMAGE […]
Long Tail SEO Perth
WHAT IS LONG-TAIL SEO? Long tail seo is the targeting of niche phrases for a position on search engines. WHAT IS THE DISADVANTAGE OF LONG TAIL SEO? Low search volumes. WHAT IS THE BENEFIT? The advantage of long tail search engine optimisation is less competition for high value targeted marketing. HOW? How to do longtail […]
Setting Up Websites For Good SEO
The first step in setting up a new website for future good SEO success is ESSENTIAL keyword research. That leads to buying of good intellectual property such as exact match domain names and trademark/s. SITE DEVELOPMENT FOR GOOD SEO Fast loading Good looking CONTENT MARKETING: Create compelling content for site visitors to stay longer on […]
SEO Spelling Words
SPELLING FOR SEO SEO is mostly about words that search engines pickup on. Sometimes it’s important to target correct spelling instead of goovy brand name spelling and some times it’s worthwhile to target incorrect spelling, especially of generic words. CORRECT SPELLING FOR SEO CORRECT SPELLING VERSUS BRAND SPELLING SEO EXAMPLE It was bad weather so […]
CONTENT MARKETING FOR SEO
INTERESTING CONTENT IS KING You might be wondering what content has to do with SEO. Well in fact a lot. Interesting and relevent content to what was searched for, hold’s the attention of page visitors longer. Search engines like Google know how long a visitor stays on a page. The longer the stay the better […]