Specialising in SEO Services Perth
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
FIRST STEPS IN WEBSITE SET UP Meet to understand goals of the website. Sales, brand marketing or both? Keyword research BEFORE a business plan, before domain name buying, before trademark registration, is best but I understand that that’s not always possible. My modus operandi has been for new sites: 40 minutes of brainstorming/keyword research with a client […]
How Perth business executives such as GM CFO CCO CEO Chair CIO can have boardroom meetings about business strategy improvements When covid hit Perth the downside was a fall in turnover but the benefit was Perth business executives had more time to work on instead of in their business. That lesson for business excutives should […]
WHY OPTIMISE IMAGES? There are two important reasons to optimise images for websites (not print media). To help images and therefore a path to your web page, to be found Page load speed is an IMPORTANT search engine ranking signal. The need for speed became more important for SEO because: Improving the user experience (UX). […]
WHAT WERE PREVIOUS NAMSE OF GOOGLE BUSINESS PROFILE, ie GOOGLE’s LOCAL SEARCH? Google, along with chaning/improving local search has changed its brand name for local search. Google Places GMB Google My Business GBP Google Business profile was introduced in 2022. WHY HIRE LOCAL SEO EXPERTS? Firstly local SEO experts in Perth know Perth. In addition, […]
Web development planning sets your website up for future easier and better performance in search engines. The first steps in good website planning for future web success in SEO include keyword research, good site structure and page structure of interesting content including: refer to keyword research and target phrases. good site structure planning good page structure IMAGE […]
WHAT IS LONG-TAIL SEO? Long tail seo is the targeting of niche phrases for a position on search engines. WHAT IS THE DISADVANTAGE OF LONG TAIL SEO? Low search volumes. WHAT IS THE BENEFIT? The advantage of long tail search engine optimisation is less competition for high value targeted marketing. HOW? How to do longtail […]
SPELLING FOR SEO SEO is mostly about words that search engines pickup on. Sometimes it’s important to target correct spelling instead of goovy brand name spelling and some times it’s worthwhile to target incorrect spelling, especially of generic words. CORRECT SPELLING FOR SEO CORRECT SPELLING VERSUS BRAND SPELLING SEO EXAMPLE It was bad weather so […]
INTERESTING CONTENT IS KING You might be wondering what content has to do with SEO. Well in fact a lot. Interesting and relevent content to what was searched for, hold’s the attention of page visitors longer. Search engines like Google know how long a visitor stays on a page. The longer the stay the better […]
SEO KPI setting, checking, and reporting service for independent assessment of how good your SEO service is. Who Does SEO? In a small sole trading business it is often the business owner, family or friend who does SEO. SMEs have a staff member or in-house SEO specialist. Big businesses often have a digital marketing manager […]
SEO Perth Blog Rules, No overt spam. Only one free promotional post per month. If you’re linking from your post always make it a nofollow link. If you’re following and posting to a thread, stick to the topic. Please be courteous. Please report spam. Keep in mind that we are the messenger and that […]
