Specialising in Perth SEO Services
WHY OPTIMISE IMAGES? There are two important reasons to optimise images for websites (not print media). To help images and therefore a path to your web page, to be found Page load speed is an IMPORTANT search engine ranking signal. The need for speed became more important for SEO because: Google’s search ranking algorithm started […]
What incentive to get webmasters to link to my site? Backlinks are an important search engine ranking signal. Natural acquisition of relevant to your website from quality web pages is good for SEO ( Search Engine Optimisation ). Following are 14 ways on how to get more quality natural backlink juice to your website for […]
SEARCH ENGINE RANKING SIGNAL Page load speed is an important search engine ranking signal. It is part of Google’s user experience ( UX ) assessment of web pages. Since the big uptake of mobile phones, now reaching more than 50% of internet users, speed not only means a better UX but also inflicts less download […]
Reasons why CONTINUED investment in SEO important: Search engines change over time. For example, as more peoples use mobile phones for searching, Google has placed more importance on user experience (UX) such as page load speed. Your competitors change. Competitors and their SEO staff/agency know of all of these changes and adapt to changes Competitors […]
REASONS CAUSING GOOD SEO BUSINESSES TO LOSE CLIENTS. Even though I provide good SEO services, my SEO company in Perth still, occasionally loses clients. There’s a number of reasons outlined following why good SEO companies lose clients. Company resturcture/takeovers/mergers. When this happens parent companies or new company structures might already have and prefer to use […]
GOOD CONTENT MARKETING TIP Not SEO but Image Search Optimisation ISO. You’d be surprised at how many people in Australia use Google’s image search, to see photos of a hotel room, or restaurant food etc. TIPS FOR IMPROVING IMAGES IN SEARCH RESULTS Rename your image files that for example come out of a camera with a […]
SEO Stats Stats for search engine optimisation should be used to make SEO strategy choices to improve website statistical KPIs. MANY SEO STATS Every day I look at stats to improve my clients’ sites for SEO. Some want sales, or better brand marketing, or both. There are soooo many SEO stats and apps to sort […]
PAGE LOAD SPEED, A SEARCH ENGINE RANKING SIGNAL If designing websites with a CMS like WordPress, keep it simple for fast-loading web pages. SEO tip: Use lightweight plugins or don’t use plugins. Plugins add easy functionality so don’t delete too many, just the heavy-weight plugins. When searching for new plugins, always use the word “LIGHTWEIGHT“. WHY FAST-LOADING […]
WHAT IS SITE POPULARITY RANKING? Site popularity ranking shows a number of your site’s rank in world site popularity rank. Eg google.com has been ranked number 1 most popular site since most (not all, there was a moment when Facebook pipped it) of ranking time. WHO WAS RANKING WEBSITE POPULARITY? It was Alexa which retired […]
WHAT IS THE DIFFERENCE BETWEEN PULL MARKETING AND PUSH MARKETING? What is the difference between push marketing and pull marketing is a question asked? I don’t do email marketing unless someone does push marketing to me. I’d earn more money if I did but it is not ethical marketing in my opinion. I hate getting spam […]
TIPS FOR SEO MARKETING COMPANIES I know that SEO is THE best value type of digital marketing. Convincing prospective SEO clients in Perth is a challenge but here are some SEO marketing tips. Demonstrate how SEO gets our clients on page one of search engines for COMPETITIVE phrases. The best is a live demonstration at […]
FIRST STEPS IN WEBSITE SET UP Meet to understand goals of the website. Sales, brand marketing or both? Keyword research BEFORE a business plan, before domain name buying, before trademark registration, is best but I understand that that’s not always possible. My modus operandi has been for new sites: 40 minutes of brainstorming/keyword research with a client […]
ALEXA SHUTTING DOWN Not the Alexa gadget but news of Amazon’s Alexa site popularity ranking free online tool shutting down is sad and will be a missed service. SEO news today via https://support.alexa.com/hc/en-us/articles/4410503838999 tells it straight from Alexa. Critics have said that Alexa site popularity ranking collects data from only a small percentage of internet users but […]
How Perth business executives such as GM CFO CCO CEO Chair CIO can have boardroom meetings about business strategy improvements When covid hit Perth the downside was a fall in turnover but the benefit was Perth business executives had more time to work on instead of in their business. That lesson for business excutives should […]
